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Generation Z prefers Ford, wants better fuel efficiency

Fear not the future, dear green-car enthusiast. For the youngest drivers like good gas mileage. And they don't really like SUVs or trucks. Breathe easier. About 80 percent of drivers ages 16 to 21, part of what's known as 'Generation Z,' prefer cars more than any other type of larger light-duty vehicle, with about half of that group preferring compact cars, The Detroit News says, citing data company MaritzCX. That company polled about 1,100 prospective young car buyers and found them to put a priority on fuel economy because that group is... well, cheap. To put that demographic's vehicle choice into perspective, just a third of light-duty vehicles sold in the US last year were cars, while the rest were SUVs and trucks. So the future is bright, and possibly devoid of some of the smog we're now seeing. Meanwhile, Ford is the most popular brand among younger drivers, again reflecting that company's more recent emphasis on hybrids, plug-ins and high-fuel-economy gas-burning engines. Ford's US green car sales fell 1.4 percent last year to about 86,500 units (falling C-Max Hybrid demand pulled the American automaker's numbers down), so we'd think that this is very welcome news for the Blue Oval. Featured Gallery 2013 Ford C-Max Energi: First Drive View 20 Photos News Source: The Detroit News Green Ford Fuel Efficiency

Ford evaluating new Fiesta RS?

Word coming in from across the pond has it that Ford is working on developing the business case to create a new Fiesta RS. The development is encouraged by the extremely positive reception the existing Fiesta ST has garnered to date, and the emergence of the above-pictured Fiesta RS WRC rally car, but it'll take more than goodwill to make a more extreme version a reality.
According to Auto Express, a new roadgoing Fiesta RS would almost certainly be based closely on the ST version, albeit with some vital differences. Its 1.6-liter turbo four would be increased from 180 horsepower to somewhere around 230 hp, and that powertrain would be accompanied by lightweight alloys inside blistered wheel arches, a stripped-out interior and possibly lightweight bodywork.
The vehicle's approval would reportedly require a strong business case in Europe, and not just in the UK where Ford hot hatches traditionally enjoy a strong following. It's unclear whether the Fiesta RS would potentially make the transatlantic voyage to American showrooms, but between it and the larger Focus RS, hopefully the Blue Oval wouldn't leave its home market out of the action altogether.

What an Atlas-based Ford F-150 might look like

Just ahead of January's Detroit Auto Show, surprising rumors pegged Ford as revealing some sort of F-150 concept, perhaps as a hurried effort to deflate some of the buzz building around General Motors' new Chevrolet Silverado and GMC Sierra twins, which were also making their auto show debut. Those rumblings turned out to be true, as Ford rolled into the Motor City with its Atlas concept (inset, right), touting the truck's bold styling as a precursor to the next-generation F-Series.
The show truck featured all kinds of clever details, including active wheel shutters and a front air dam that raised and lowered to improve aerodynamics while preserving off-road ability. It also had a genuinely snarly face. And it's that pugnacious snout that may well be on its way to production. The good folks at TopSpeed have worked up the plausible-looking artist's rendering above by cross-referencing the Atlas concept with what little has been revealed from recent spy shots. The look is toned-down pretty dramatically from the concept truck, but its Atlas roots are clear, with a massive three-bar grille and bracket-shaped headlamps hiding a next-generation EcoBoost engine. In the rendering, the show truck's deeply contoured hood and roofline have been ditched and larger, more traditional side mirrors have been fitted - all likely concessions in the move to production sheetmetal.
While Ford has yet to officially announce when it will unveil the 2015 F-150, all signs point to next year's Detroit Auto Show - one year after the Atlas shrugged off GM's new pickups.