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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

MotorWeek finds nice things to say about the 1993 Ford Probe

This latest in MotorWeek's series of Retro Reviews continues its recent trend of remembering the massive glut of sports coupes that hit the market in the '90s. While vehicles like the Mitsubishi 3000GT, Mazda RX-7, and Ford Mustang all enjoy solid reputations down to this day, the 1993 Ford Probe, well... doesn't. As you'll soon see, though, the show's opinion suggests the coupe's second generation isn't really all that bad. Turns out they just weren't particularly sporty. Ford and Mazda developed the Probe together, and the Japanese company supplied both the base 115-horsepower 2.0-liter four-cylinder and the 164-hp 2.5-liter V6 in the GT trim. The original's pseudo-angular look gave way to a much smoother shape for the second generation. Of course, pop-up headlights remained, which were a design hallmark for many of this era's sports coupes. After driving it, MotorWeek proclaims the Probe is "a winner" and considers the handling a "delight." That's not a big surprise, considering that in those days, a car had to be really bad not to get a decent review from Television's Original Automotive Magazine. However, the show hints at some of the reasons the coupe isn't so well remembered today. Even the GT reportedly suffers from soft springs and lots of understeer, which sounds like exactly the opposite anyone hoping to drive the coupe enthusiastically would want. To sum it all up, we're sure you're just as happy as we are that Ford went back on its initial plan to shelve the Mustang in favor of the front-drive Probe. Related Video:

Ford Transit customs ready to work for SEMA

Ford's booth at the SEMA Show this year looks to have two, big themes. The Blue Oval is bringing over a dozen takes on the 2015 Mustang to the event, and it's now also announcing five customized versions on the 2015 Transit to join the modded pony cars. Each of the vans shows off a different use for the spacious commercial vehicle, from plush luxury to offroad ruggedness.
You probably don't think of the Transit as hitting the trails, but that's just what the take on the design from the Vegas Off-Road Experience (pictured above) is for. The company gives people the opportunity to drive a desert race truck, and this custom is meant to drive them to events. It should be able to take on the terrain a little better with off-road wheels and tires and fender flares, but inside passengers get serious luxury thanks to a 60-inch LED TV and video game systems.
Alternatively the blazing red Designed Travel Transit (right) is all about long road trips. The interior features four captain's chairs with heating, cooling and massage functions, and there's a 4K 50-inch TV to watch. For a touch of added class, the floor is made from hickory.