Ford F150 4x4 Supercrew on 2040-cars

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Chevy Silverado frame twist test a marketing victory versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.
The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.
Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.

Meet Floyd Pullin, 102-year-old honorary president of Ford trucks [w/video]

When we talk about trucks we often talk about how loyal truck owners are; it's men like Floyd Pullin who provide the proof. The 102-year-old man from Confluence, Pennsylvania has only owned Ford products since the 1920s, and he's done so well by Ford Trucks that the division named him honorary president for a day, not long after he took delivery of his latest ride, a 2013 F-150 STX.
That's the 16th Ford he's owned. If he bought his first when he was 16, he'd have flipped into a new car or truck about every five years. For 86 years. Not a bad run of business for either side.
Ford Trucks made a video to wish Pullin a happy birthday, which was celebrated at his local Ford dealership and was visited by a Pennsylvania state senator. You can watch it below.

Autoblog Minute: Focus ST Tuner, Traffic Deaths, Audi EV SUV

Ford releases an upgrade kit for the Focus ST, 2015 shows a spike in traffic-related deaths, and the future of Audi is previewed. Autoblog's Greg Migliore recaps the week. Show full video transcript text [00:00:00] Ford releases an upgrade kit for the Focus ST, 2015 shows a spike in traffic-related deaths, and the future of Audi, here's a hint it's electric. I'm Greg Migliore, senior editor at Autoblog with these stories and more for your Autoblog Minute weekly recap. Own a Focus ST but suffer from horsepower envy in anticipation of the Focus RS? Not a problem. A $1,900-kit from the developers at Mountune will boost your hot hatch to 275 hp and 296 pound-feet of torque, when running on 93-octane fuel. Traffic fatalities in 2015 see the largest spike in decades. The report from National Safety Council cites more drivers putting in more miles, and distracted driving as contributing to the 14-percent hike in car-related deaths. Audi plans on releasing a fully electric SUV at the 2015 Frankfurt Motor Show. Those are the highlights from the week that was. Be sure to check in this Saturday for my complete weekly recap. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Frankfurt Motor Show Audi Ford Driving SUV Electric Autoblog Minute Videos Original Video ford focus st