2023 Ford F-150 Black Ops Edition on 2040-cars

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2015 Ford Expedition

While the tide of bigger-is-better SUVs has been in recession since, well, the recession, fullsize utes are still very much with us. Conservative creatures that have been loathe to evolve, fullsize SUVs nonetheless remain enduringly popular among large families, livery customers, and anyone with lots of friends, relatives, and toys to tug around. With respect to Toyota and Nissan, the only players that really matter in the segment are the new-for-2015 Chevrolet Tahoe/Suburban, the GMC Yukon/Yukon XL, and this truck: the Ford Expedition, the latest evolution of which we just drove for the first time at a press preview in West Virginia.
Unlike the General Motors utilities, the standard Expedition and the long-wheelbase Expedition EL are not all-new, but rather are heavily refreshed versions of the same basic truck Ford started selling way back in 2007. The front fascia is where most of the exterior update happens for 2015, with a new three-bar grille design, halogen projector headlamps, and new bumper design with available LED foglamps. Despite all the new bits, the facelift breaks exactly zero ground in terms of design; in fact, it already looks dated, and will only look older once the macho 2015 F-150 bows later this year. Even less has changed out back, where the tailgate gets a wide chrome band spanning the taillamps and a new chrome exhaust tip. Other exterior changes are generally limited to colors and an all-new wheel lineup that includes a gleaming set of six-spoke 22-inch polished wheels on high-end models.
Speaking of high-end models, a new Platinum trim is positioned above the cowboy-spec King Ranch model for 2015. Both the Platinum and King Ranch get their own color combos and exterior trim finishes (satin metal for the Platinum, chrome everywhere and ginormous badges for the King Ranch) and posh, leather-lined interiors with their own aesthetic. The Expedition family also now includes a price-leading XL model, as well as XLT and Limited grades.

2015 F-150 launch to curb Ford profits?

Ford is making a big bet on aluminum with its new 2015 F-150, and it's possible that the decision will hurt the company financially, at least in the short term. After earning a record $8.6 billion in 2013, the Blue Oval does not expect to set another record in 2014. According to Automotive News, that's "largely attributable to F Series," says Bob Shanks, Ford's Chief Financial Officer.
To retool for the new F-150, Ford will idle its Dearborn Truck Plant in Michigan for 11 weeks and the Ford Kansas City Assembly Plant in Missouri for 2 weeks. "3 of the 13 overall weeks occur during what normally is our summer shutdown timeframe," said Mike Levine, Ford Trucks Communication Manager, in an email to Autoblog. The extra 10 weeks will be preparing for the more aluminum-intensive construction for the trucks and will mean over 2 months of no F-150s being made. For comparison's sake, Chrysler boss Sergio Marchionne just confirmed that the 200 plant in Sterling Heights, MI will be down for 30 days to retool for the new model, but obviously there are many more F-150 production variables than for the midsize sedan.
Levine notes that Ford is already running three shifts at both plants, and says the automaker has plans to ensure that there is adequate supply of the full-size pickups during the retooling process. The company does not want to suffer a shortage of the vehicle that accounted for 31-percent of its 2013 US sales and an even bigger percentage of its profits.

Detroit automakers gain market share simultaneously for first time in 20 years

While monthly sales figures might be an easy way of tracking the progression of the auto industry and individual automakers, looking at market share might be more indicative of how each company is actually standing up against its competitors. For the Detroit Three automakers, they have collectively lost almost 30 percent of the market over the last 20 years, but now, for the first time since 1993, Ford, General Motors and Chrysler have each posted market share gains at the same time.
According to Automotive News, Ford's share increased the most by 0.7 percent, GM was up 0.5 percent and Chrysler rose marginally by 0.2 percent, giving the Detroit automakers a total market share of 45.6 percent. As for the Japan's Big Three, the article reports that Toyota is up by 0.7 percent, Nissan is down the same amount and Honda has seen "little change."