2021 Ford F-150 Xlt on 2040-cars

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Ford files trademark for 'EcoBeast' moniker

Ford has done some performance stuff with its EcoBoost line of vehicles, most notably with its Focus and Fiesta ST, the new, turbocharged Mustang and the luke-warm Taurus SHO and F-150 Tremor, but it's kind of avoided going wholly bonkers. That could be set to change quite soon, judging by a trademark filing with Uncle Sam. Ford has registered the name EcoBeast with the United States Patent and Trademark Office, listing it as "automobiles and automobile engines," according to the team at Motorlix, which discovered the filing. As always, it bears mentioning that companies are constantly filing trademarks, even if a good or service never emerges with said name. We agree with Motorlix, though – it seems highly unlikely Ford is going to just let this name languish. What vehicle or engine will wear this new badge is the real question. We're leaning towards something F-150 related, based on our last round of spy photos of the new SVT Raptor, although it's impossible to say for certain what the Blue Oval has planned. Here's hoping we find out in just a few weeks when Ford brings basically all of its performance merchandise to the 2015 Detroit Auto Show. Until then, let us know what you think Ford is planning with the EcoBeast.

Forza Horizon 3 adds Ford Police Interceptor, Jeep CJ5

We're only a few weeks past the debut of Forza Horizon 3, and already the folks at Turn 10 are introducing the first of six car packs for the open-world driving game. Focused heavily on performance, there are still a few, um, oddballs, including one we're sure Forza's livery customizers will have a blast with. The Smoking Tire Car Pack brings seven new vehicles to FH3, with the Aston Martin Vulcan, Pagani Huayra BC, GTA Spano, Lotus 340R, and BMW M2 repping traditional performance vehicles. As per usual, FH3 renders each car beautifully and promises a solid approximation of real-world performance – even if you do ditch the roads and opt to rampage through the Australian countryside. While performance is good, the Ford Crown Victoria Police Interceptor and the Jeep CJ5 Renegade bring an off-beat vibe to this particular pack. We aren't certain, but this might be the first time the Police Interceptor appears in a blockbuster driving game. While we expect plenty of police car liveries for the Crown Vic, Forza's rabid community of tuners and customizers are sure to do much more with it. As for the CJ5, is there a better vehicle for tooling about Australia? Yeah, we didn't think so. The Smoking Tire Car Pack is available for free as part of the Forza Horizon 3 Ultimate Edition or Car Pass program. Commitment-phobes can also download this single vehicle pack for $7. Featured Gallery Forza Horizon 3: Smoking Tire Car Pack News Source: Turn 10 StudiosImage Credit: Turn 10 Studios Toys/Games Aston Martin BMW Ford Jeep Lotus turn 10 studios bmw m2 forza horizon ford crown victoria aston martin vulcan forza horizon 3 gta spano

Bill Ford says carsharing helps Ford, EVs need to be clean

To most people, Bill Ford is most famous for being the great-grandson of Henry Ford. But, as the executive chairman of Ford Motor Company, Ford has also been leading the company into greener and greener territory. At the morning plenary session for the 21st World Congress on Intelligent Transport Systems (ITS) in Detroit today, Ford discussed a wide variety of topics, including connected cars (of course), plug-in vehicle and how Ford's collaboration with Zipcar came about because of he liked what the Zipcar CEO was excited about getting cars off the road. Given that the conference has a big focus on communication between cars this year, it's no surprise that Ford talked about his company's work on that front. He's looking at the long term, though, and says that despite announcements like the one General Motors made yesterday about Super Cruise, when fully autonomous vehicles get here, it won't be headline news since the ground work is being laid by technologies coming to cars in bits and pieces now. In other words, your adaptive cruise control is getting ready for bigger and better things. "My fear is that we electrify the fleet and our impact is not what it could be." – Bill Ford On the zero-emission vehicle front, Ford said that while he's in favor of electric vehicles, "My fear is that we electrify the fleet and our impact is not what it could be." He was discussing the emissions reality of coal-powered electricity, and said that, "We've got to have a national discussion about what we want our grid to look like." As for the work that Ford is doing with Zipcar (which is just one of the many automaker carsharing operations out there today), Ford said that he first approached Zipcar CEO Scott Griffith after hearing Griffith talk at a green conference four or five years ago. Griffith was surprised, Ford said, because he had just given a talk about ways to reduce car ownership. "Did you hear my speech? I talked about taking cars off the road," Ford remembers Griffith saying. "Yeah, and what's going to happen without us," Ford responded. Today, the partnership allows Ford to get cars to people that have traditionally been "hard to reach," like college students on campuses. Ford's vehicles are currently available on 250 colleges campuses. Ford then spoke favorably about other challenges to the traditional car ownership model, like Lyft and Relay Rides. "Rather than being frightened by that, we need embrace it and help makes their companies better," he said.