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Ford also opening up EV, hybrid patents, with a price tag

Like Tesla and Toyota before it, Ford is seeing the light when it comes to freeing up alternative powertrain patents. Of course, the Blue Oval does things differently, so free doesn't mean no cost. Instead of making its electric vehicle patents simply available to anyone, Ford is going to sell off its EV tech for an unspecified fee. Ford says it has 650 electrified vehicle patents and another 1,000 or so pending EV tech patent applications. Ford filed 400 such applications last year alone. To buy these patents, interested parties should contact Ford's technology commercialization and licensing office or work AutoHarvest. Or, you know, you could just go get Tesla patents for free. The jury is still out on whether these open patent programs are being used. The Tesla program, for example, didn't seem to be all that exciting to most OEMs right after it was announced. Ford has six vehicles with some sort of electrified powertrain: the Focus Electric, Fusion Hybrid and Energi PHEV, Ford C-MAX Hybrid and Energi plug-in hybrid and the Lincoln MKZ Hybrid. The only full EV in that group, the Focus Electric, starts at $29,995. Ford Opens Portfolio of Patented Technologies to Competitors to Accelerate Industry-Wide Electrified Vehicle Development Ford is opening its portfolio of electrified vehicle technology patents to competitive automakers to accelerate industry-wide research and development of electrified vehicles In 2014, Ford filed for 400-plus electrified vehicle patents – more than 20 percent of the total patents the company applied for last year Ford is set to hire an additional 200 electrified vehicle engineers this year as the team moves into a newly dedicated facility – Ford Engineering Laboratories – home to Henry Ford's first laboratories DEARBORN, Mich., May 28, 2015 – Ford Motor Company is offering competitors access to its electrified vehicle technology patents – a move to help accelerate industry-wide research and development of electrified vehicles. In 2014, Ford filed more than 400 patents dedicated to electrified vehicle technologies. This is more than 20 percent of the patents the company filed – totaling more than 2,000 applications. "Innovation is our goal," said Kevin Layden, director, Ford Electrification Programs. "The way to provide the best technology is through constant development and progress.

2015 Hennessey Ford Mustang hits 207.9 mph

After hitting over 195 miles per hour a few months ago, John Hennessey was barely out of his personal HPE700 Mustang before he said that 200 mph was achievable. Don't doubt a man who knows a ton about taking cars to insane speeds. With the new HPE750 Mustang, he and his customers can finally surpass the 200-mph mark in their cars. "If at first you don't succeed, just add more horsepower and rpm and try again," Hennessey said in the company's announcement. Rather than the 717 horsepower and 632 pound-feet of torque from the supercharged 5.0-liter V8 in the HPE700, the HPE750 ratchets the same powertrain up to an even more potent 774 hp and 648 lb-ft. In a real show of confidence, the Hennessey team brought along Jay Leno when it returned to the Continental Tire Proving Grounds in Uvalde, TX, to set a new top speed with the HPE750. The upgrades to the Mustang definitely paid off because the pony car reached a GPS-verified 207.9 miles per hour down the straight. The run will eventually appear on a segment on the upcoming Jay Leno's Garage TV show that will air CNBC. Prices for the HPE750 start at $59,500 USD, including the base 2015 Mustang GT, but building an exact replica of this one would cost $69,374, according to Hennessey. In addition to the huge top speed, the company claims that the coupe can reach 60 mph in 3.4 seconds and cover the quarter mile in 10.9 seconds. 774 HP Hennessey Mustang Tested to 207.9 mph Jay Leno visits Texas tuner for upcoming TV series on CNBC June 2, 2015 Uvalde, Texas—On Wednesday, May 27, 2015, professional driver, Brian Smith, drove the Hennessey HPE750 Supercharged Mustang to a top speed of 207.9 mph. In the process, Hennessey's potent pony car became the first 2015 Mustang to break the 200 mph mark. Jay Leno was on hand to witness the record speed while filming an upcoming episode of Jay Leno's Garage, which will air on CNBC later this year. The run was made on the 8.5 mile high speed oval at the Continental Tire Proving Grounds located in Uvalde, Texas – the same test track where John Hennessey test drove the company's HPE700 Mustang to a top speed of 195 mph back in February of this year. During both tests, speeds were validated with Racelogic's VBox 3i GPS data logging system. "If at first you don't succeed, just add more horsepower and rpm and try again," said company founder and president, John Hennessey.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.