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Ford posts record pre-tax Q3 profit of $2.6B

Ford took in $2.6 billion in pre-tax profits in the third quarter of the year, making for a record trio of months that saw the Blue Oval's year-over-year earnings increase by $426 million. The earnings are being attributed not just to improvements in North American sales, but sales around the globe.
Revenue was up 12 percent, to $36 billion, although net income took a hit, dropping $359 million to $1.3 billion. Ford was dinged with $498 million in pre-tax charges, which are being blamed for the drop in net income.
The news has boosted Ford's hopes for full-year results, bumping it's total profits up past $8 billion, according to Automotive News. The Dearborn, MI-based manufacturer is still expecting a loss in Europe, although it's forecasted less than the $1.73 billion it burned in 2012. In fact, according to CFO Bob Shanks, Ford's European losses dropped by 51 percent year-over year, a huge improvement for the brand.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Peel and Ford Transit do a great Austin Powers impression

It's no secret that the average fullsize cargo van is big. Like, really big. Expressing that size, though, without actually seeing the van in question, is a pretty tall order. When viewed from the right angle, even something as big as a cargo van can appear very small (look up forced perspective, to see what we mean). That's why it's always good to have a second object on hand, to provide a sense of scale. Ford took this simple idea to the extreme, illustrating the size of the new Ford Transit by pulling the world's smallest production car, the Peel P50, nose first into the van's 487-cubic-foot cargo area. That's no big deal, though, right? After all, at just 54 inches long and 39 inches wide, the Peel would fit quite happily in even the smallest fullsize truck bed. Ford takes it a step further, though. With the help of an actual reverse gear (we're guessing this is a CVT-equipped, electric model), the P50 manages to turn itself around and drive out. It does this in less than two minutes. So yeah, the Ford Transit is a pretty big van. Take a look below for the video from Ford. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Gallery Peel P-50 and Trident News Source: fordvideo1 via YouTube Auto News Humor Ford Minivan/Van Commercial Vehicles Videos ford transit