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Weekly Recap: Marchionne's Manifesto again calls for industry consolidation

Sergio Marchionne isn't taking no for an answer. Despite public rebuffs from General Motors and Ford, the leader of Fiat Chrysler Automobiles continues to push for consolidation within the auto industry. His latest assertion came Wednesday when he said a combination of FCA with another automaker could net savings of $5 billion or more annually. No, this isn't about selling his company, he claimed, it's about cutting costs. Put simply, the auto industry wastes money, Marchionne said during FCA's earnings conference call. Companies invest billions to develop basic components that all cars use, but many consumers don't care how they work or recognize the differences. "About half of this is really relevant in terms of positioning the car in the marketplace," he said. "The other half, in our view, is stuff which is neither visible to the consumer nor is it relevant to the consumer." In 2014, top automakers spent more than $100 million on product development, FCA estimated. Marchionne said consolidation could save up to $1 billion on powertrains alone, noting that almost every automaker offers four- and six-cylinder engines. Not everyone has to make their own, he contended. "The consumer could not give a flying leap whose engines we are using because they are irrelevant to the buying decision." That's pretty provocative for enthusiasts, but less so for average consumers. Still, there are major differences in power and efficiency ratings, even among similar engines. Skeptics could argue consolidation would also weaken competition and reduce choices for car buyers. Marchionne stressed his presentation, curiously entitled Confessions of a Capital Junkie, wouldn't require closing factories or dealerships. It's not his final "big deal" as CEO, intent to sell FCA, or a way to elevate his company up the automotive food chain. He claims he wants to fundamentally change the industry and its habit for burning cash. "The horrible part about this, and the thing that I find most offensive, is that the capital consumption rate is duplicative," he said. "It doesn't deliver real value to the consumer and it is in its purest form, economic waste." Other News & Notes Ford Profits dip in first quarter Ford profits fell $65 million to $924 million in the first quarter, hampered by slight dips in revenue and sales.

Ford only automaker to make 2012 Buzz Rankings, Toyota most improved

Ford landed itself a spot among the top 10 brands in the 2012 Buzz Rankings. The annual index scores 1,100 brands in 41 categories to determine which nameplates had the most positive buzz throughout the year.
For the third year in a row, Subway took the top honors overall with a score of 40.3, and Ford was the only automaker to break into the top 25 by earning a sixth-place finish overall. The manufacturer earned a score of 32.1 points, which was enough to push it up one spot from the 2011 Buzz Rankings. Honda managed 21.2 points overall, which is still well behind 25th-place Kohl's at 26.5 points. Toyota, Volkswagen and BMW all round out the top five automakers.
The 2012 Buzz Rankings also keep track of which brands improved the most over the past year, and this year, Toyota was the manufacturer with the largest leap forward. The Japanese automaker jumped from just 14 points in 2011 to 20.5 in 2012. Chrysler, Kia, Dodge and Volkswagen all saw sizable steps forward as well. Be sure to head over to the Brand Index site for more information.

Get a taste of Ford GT ownership from Dust Devils

It seems that the automotive world might be right on the cusp of getting some kind of follow-up to the Ford GT. It might not be called the GT or even use the coupe's retro look, but rumors point to such a beast being on the way. If the future halo model can inspire as much adoration among fans as the previous ones, then the Blue Oval is sure to have another winner on its hands. To get idea just how closely GT owners are bonded to their cars, take a ride with the participants in the ninth Ford GT National Rally in this short documentary titled Dust Devils. The owners convened with over 80 of the retro supercars in Las Vegas, NV, to admire the coupes and give them a workout on the desert roads. It's especially nice to see the drivers of these limited production Fords unafraid to take their cars to the track and stretch their legs a little. Related Gallery 2016 Honda Accord Coupe V6: Quick Spin View 25 Photos There's just something about the shape of the GT and the GT40 before it that gets everything right aesthetically. The long, low-slung look is simultaneously menacing and lithe, and the growl from the latest model's supercharged V8 is nothing to complain about either. Get just the slightest taste of what it's like to have one of these halo Fords in this clip, from the people that love them the most. News Source: Lets Make Media via Vimeo Ford Ownership Coupe Performance Supercars Videos