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Bill Ford op-ed argues we can't just build and sell more of the same cars

It's hardly a secret that the auto industry is undergoing an enormous, tectonic shift in the way it thinks, builds cars and does business. Between alternative forms of energy, a renewed focus on low curb weights and aerodynamic bodies, the advent of driverless and autonomous cars and the need to reduce the our impact on the environment, it's very likely that the car that's built 10 years down the line will be scarcely recognizable when parked next to the car from 10 years ago.
Few people are as able to explain the industry's many upcoming changes and challenges as clearly as William Clay Ford, Jr., better known as Bill Ford. The 57-year-old currently sits as the executive chairman of the company his great-grandfather, Henry Ford, founded over 110 years ago.
In an op-ed piece in The Wall Street Journal (subscription required), Ford explains that the role of automakers is, necessarily, going to change to suit the needs of the future world. That means changing the view of not just the automobile, but the automaker. As Ford explains it, automakers will "move from being just car and truck manufacturers to become personal-mobility companies."

Ford Edge ST and Mercedes-AMG E 53 | Autoblog Podcast #557

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Reese Counts. They talk about driving the Cadillac Escalade, Mercedes-AMG E 53 Coupe and Ford Edge ST. Then they run down the news: Lexus LFA prototype spy shots and the Buick Cascada's death knell. Then Green Editor John Beltz Snyder crashes the studio to talk about reducing your carbon footprint. Finally, the fellas help spend a listener's hard-earned money on a new car.Autoblog Podcast #557 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: Cadillac Escalade and Mercedes-AMG E 53 Coupe First drive of the Ford Edge ST Lexus LFA prototype spied at the Nurburgring with new body work Buick Cascada at death's door? Climate change sucks, but it doesn't have to Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Green Podcasts Buick Cadillac Ford Lexus Mercedes-Benz Car Buying Used Car Buying Convertible Coupe Crossover SUV Luxury Performance lexus lfa buick cascada

Mulally to stay at Ford through end of 2014 at least

Alan Mulally isn't going anywhere... at least not just yet. The CEO who helped turn around Ford Motor Company has been linked to the top job at tech behemoth Microsoft, leading to a flurry of rumors about potential successors. Those rumors, though, may have just been put to rest - at least for a little while.
Speaking to Edsel Ford II (great-grandson of company founder Henry Ford) at the unveiling of the new Mustang, Automotive News Europe confirmed that Mulally would stick around until the end of next year. "Alan is staying through the end of 2014 and that's all I know," said Ford. "Frankly, he has told us that his plan is to stay with Ford through the end of 2014."
Presuming that Edsel Ford is correct and that Microsoft isn't so hot on Mulally that it saves the position for him, it seems increasingly likely that the 68-year-old exec is more interested in continuing to work in Dearborn rather than in Redmond.