Repaireable Rebuildable Salvage Lot Drives Great Project Builder Fixer Loaded on 2040-cars

Auto blog

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Here's more of the Ford GT soundtrack

You probably won't be surprised to find out that that while we outsiders were speculating on the racing plans for the new Ford GT, the automaker was already testing the American exotic on track. Ford Performance has just posted some footage from one of those tests and it's worth a watch. In spite of that early exhaust promo and Xcar's two in-depth videos on the racer and the road-going coupe, this is the first time we've been treated to sustained looks at the track version just laying in laps and roaring by. Now that we know Ford's plans include running four cars throughout the 2016 season, the early testing makes sense. Ford will have two cars running in the GTE-Pro class in the Tudor United Sports Car Championship and another two in the same class in the FIA World Endurance Championship, all of them campaigned by Chip Ganassi Racing with the Felix Sabates team. Then the company plans to have all four cars at Le Mans, which will be Chip Ganassi's first ever tilt at the French event. If you want some practice picking out exhaust notes come 2016, check out the video above. Related Video: Featured Gallery Ford GT LM GTE Pro View 18 Photos News Source: Ford Performance via YouTube Motorsports Ford Coupe Racing Vehicles Performance Videos ford performance

Child cobalt miners: Automakers pledge ethical minerals sourcing for EVs

BERLIN - Leading carmakers including Volkswagen and Toyota pledged on Wednesday to uphold ethical and socially responsible standards in their purchases of minerals for an expected boom in electric vehicle production. Demand for minerals such as cobalt, graphite and lithium is forecast to soar in the coming years as governments crack down on vehicle pollution and carmakers step up their investments in electric models. To cover its plans for more than 80 new models by 2025, Volkswagen alone is looking for partners in China, Europe and North America to provide battery cells and related technology worth more than 50 billion euros ($59 billion). Talks with major cobalt producers, including Glencore, at VW's Wolfsburg headquarters last week ended without a deal. More than half of the world's cobalt comes from the Democratic Republic of Congo, a country racked by political instability and legal opacity, and where child labor is used in mines. On Wednesday, a group of 10 leading passenger-car and truck manufacturers announced an initiative to jointly identify and address ethical, environmental, human and labor rights issues in raw materials sourcing. The partnership dubbed "Drive Sustainability" consists of VW, Toyota Motor Europe, Ford, Daimler, BMW, Honda, Jaguar Land Rover, Volvo Cars and truckmakers Scania and Volvo. The alliance "will assess the risks posed by the top raw materials (such as mica, cobalt, rubber and leather) in the automotive sector," said Stefan Crets of the CSR Europe business network. "This will allow Drive Sustainability to identify the most impactful activities to pursue" to address issues within the supply chain.Reporting by Andreas Cremer.Related Video: Image Credit: Michael Robinson Chavez/The Washington Post via Getty Images Green BMW Ford Honda Jaguar Land Rover Mercedes-Benz Automakers Toyota Volkswagen Volvo Green Automakers Green Culture Electric Scania ethics mining