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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford rakes in record $2.5b profit during Q1 of 2016

Fears that the auto industry is due for a downturn may be fading. Ford posted record profits in the first quarter of 2016, the company announced Thursday. Chief financial officer Bob Shanks said Ford enjoyed its best quarterly performance in history, generating operating profits of $3.8 billion and a record profit margin of 9.8 percent. Overall, the company's $2.5 billion profit in the quarter more than doubled from the 2015 quarterly results. "The first quarter was an absolutely terrific start to the year, an all-time record for the company, with very strong performance across the business," said chief executive officer Mark Fields. "We're excited about our future and confident in our ability to deliver long-term growth and profitability as we expand our business model to be both an auto and a mobility company." During the quarter, Ford announced the creation of Ford Smart Mobility, a new subsidiary that would vet future mobility projects in the realm of car-sharing, fractional ownership and autonomous deployment. The company also kicked off a billion-dollar makeover of its Dearborn, Michigan campus and headquarters. The company's after-tax earnings of $0.68 per share trumped Wall Street's expectations, and were significantly up from $0.39 per share a year ago. The results were buoyed by the company's fourth consecutive quarter of growth in Europe, which comes after a long period of stagnant sales. Ford's earnings results come amid reports that April car sales are on pace to jump 4 percent year over year, which would make it the best-selling April in history. Kelley Blue Book projects that car sales will reach 1.51 million this month, placing the industry on track for 17.5 million vehicles sold in 2016. Even as SUV and crossover sales drive the market, analysts say Nissan and Honda are positioned to benefit from renewed interest in mid-size cars. "Following a disappointing March, we expect sales to get back on track in April with SAAR in the mid-17 million range," said Tim Fleming, analyst for Kelley Blue Book. "Increased fleet sales and rising incentive spending among automakers remain the factors to watch, but the retail demand appears to be holding steady, signaling the industry's strong run isn't over quite yet." Related Video: Image Credit: Getty Earnings/Financials Ford Lincoln 5g Connectivity mobility auto industry financial

2014 Ford Fiesta 1.0L EcoBoost to hit 45 mpg for $16,445*

When Ford first announced its plan to put the 1.0-liter EcoBoost three-cylinder engine under the hood of the 2014 Fiesta, it promised hybrid-like fuel economy without a hybrid-like premium. We're still waiting for official specs on this engine, but thanks to the EPA's fueleconomy.gov website and Ford's retail site, we now know what customers can expect in terms of both fuel economy and price.
All along, Ford has said that it expects the 1.0-liter EcoBoost to get more than 40 miles per gallon on the highway, and now the EPA backs this up with official ratings of 32 mpg in the city and 45 mpg on the highway. These numbers are an increase of two mpg city and four mpg hwy compared to the current fuel-sipping Fiesta (the 1.6 SFE), and it also beats other three-cylinder cars for highway mileage like the 2014 Mitsubishi Mirage (44 mpg highway) and 2014 Smart Fortwo (38 mpg highway); the Fiesta 1.0 EcoBoost is lower than both three-pot rivals, though, in city fuel economy with the Mitsubishi getting 37 mpg city and the Smart rated at 34 mpg city. This model handily beats high-volume small cars like the Honda Fit, Toyota Yaris and Chevy Spark in both city and highway numbers.
As for pricing, the 1.0-liter EcoBoost is offered on both the sedan and hatchback as a $995 option called the SE Manual EcoBoost package, which is aptly named since it's only offered on SE trim-level Fiestas equipped with a manual transmission. Along with the engine, the package also comes with 15-inch steel wheels, regenerative brakes and a decklid spoiler on the sedan. This means the four-door Fiesta 1.0 EcoBoost will start at $16,445*, or $17,045* for the hatchback (*not including $795 for destination).