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Ford to hack $4k off price of Focus EV amid slow sales

Between slow sales and a hefty price drop for its nearest rival, the Ford Focus Electric may be looking at a pretty substantial price cut. The Detroit News is reporting that Ford will drop the price of the all-electric by about $4,000 to $35,200 to be more competitive with the Nissan Leaf, which received a big price cut for 2013 down to $28,800.
Ford has already admitted to having low expectations for the car's sales and massive rebates were reported earlier in the year, but there is still no official word from Ford on this matter. The company's consumer site still lists the 2014 model's starting price as $39,200. In addition to the Leaf, the Focus Electric will also have to deal with the lower prices of smaller EVs including the Honda Fit EV, Fiat 500e and the Chevrolet Spark EV.

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Ford sued over alleged 3.5-liter EcoBoost defects

Three Ford owners from Ohio have filed a lawsuit against the automaker over defects that they allege exist within the company's twin-turbocharged 3.5-liter V6 EcoBoost engine. Automotive News reports that the lawsuit claims the engine "contained serious latent design, manufacturing, or assembly defects." Those defects, the suit claims, cause the vehicle to shake, misfire and lose power quickly.
Two of the plaintiffs, a married couple, own a 2010 Ford Taurus SHO, and allege they experienced a loss of power and stalling, while the third, an F-150 owner, claims he lost power while accelerating. In addition to the Taurus SHO and F-150, the 3.5-liter V6 EcoBoost engine is also available in the Ford Flex, Explorer Sport and Lincoln MKT and MKS. Other three- and four-cylinder EcoBoost engines are not included in the suit. There have been no recalls associated with 3.5-liter V6 engine, and the National Highway Traffic Safety Administration is currently not investigating the matter.
The plaintiffs, however, claim Ford has known about the problem, citing several technical service bulletins issued to dealers of the F-150 that suggest possible fixes. Ford had no comment for Automotive News, saying that it's yet to review the lawsuit, which was filed last Friday in Columbus, OH.