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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Meet Shelby Mustang GT500 Miller, Iowa's latest hatchet-wielding criminal

Well, we've found the long-lost cousin of yesterday's Bentley-tattooed criminal from Florida. This is Shelby Mustang GT500 Miller. No, seriously. While his name seems just like the sort of thing we'd expect the Sunshine State to produce, he actually hails from Iowa. Despite coming from the Hawkeye State, Miller was arrested for a decidedly Floridian offense – getting in a bar fight and then returning with a hatchet. The only way this story could be more Florida is if meth, a manatee or bath salts were involved. The fight, which was at the Cheap Seats Sports Bar, started off typically enough, with a verbal argument in the parking lot (please, please let his nemesis be named "Chevrolet Camaro Z/28 Smith"). This, naturally, attracted passing police officers. Things were broken up and some friends took Miller to his home, which was apparently just behind the bar. That's when he returned with the hatchet tucked under his shirt. Miller promptly proceeded to take out the implement of destruction in the bar's bathroom and... forget about it entirely. Fortunately, the police hadn't left the area yet. Not surprisingly, Miller was arrested for a parole violation, as well as public intoxication and going armed with intent. Still, cool name, bro. News Source: Iowa City Press CitizenImage Credit: Polk County Sheriff's OfficeTip: Mike Government/Legal Ford crime shelby iowa

Recharge Wrap-up: Ford Fusion and Toyota Highlander named Best Hybrids for Families; Funky Prius motorhome

Tesla Model S customers in China will receive a "Universal Mobile Charger" with their vehicle. The charger will allow drivers to charge their Tesla anywhere, without having to search out a Supercharger when out in the wild. It allows Model S drivers a bit more freedom and helps alleviate worries about traveling too far from home. It could also help sway potential customers who suffer from range anxiety. The charger will be free to new and existing customers when it becomes available this summer. Read more at Car News China. US News & World Reports' list of Best Cars for Families includes two hybrids. The 2015 Ford Fusion Hybrid was chosen as the Best Hybrid Car for Families, while the 2015 Toyota Highlander Hybrid was picked as the Best Hybrid SUV for Families. The Fusion hybrid was chosen for its roomy, comfortable cabin, as well as the MyKey system's features for new drivers. The Highlander Hybrid offers eight seats - good for carpooling - as well as good mileage and a quality infotainment system. Read more at US News & World Reports or at Hybrid Cars. Audi plans to give its electric vehicles looks that differentiate them from the rest of the lineup. "In early 2018, we will launch a battery-powered sports activity vehicle in the large premium segment with a range of more than 500 kilometers," says Audi's head of development, Ulrich Hackenberg. "It will have a new, very attractive design, which we are developing especially for the E-Tron range and for battery-electric vehicles." According to analysts, part of the reason the Toyota Prius was so successful was because it was easy to distinguish from other Toyota models with conventional powertrains. Read more at Automotive News Europe. An Australian man turned his Toyota Prius into a miniature motorhome. James Lawler used mostly scraps to build the tiny house – complete with tin roof, chimney, and stained glass window – for just $150 Australian. It took him about a week to finish. Lawler made use of his creation at the Meredith Music Festival so he didn't have to sleep in a tent. He was, however, fined by police for driving the makeshift motorhome. See pictures and read more at the Herald Sun.