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Bill Ford op-ed argues we can't just build and sell more of the same cars

It's hardly a secret that the auto industry is undergoing an enormous, tectonic shift in the way it thinks, builds cars and does business. Between alternative forms of energy, a renewed focus on low curb weights and aerodynamic bodies, the advent of driverless and autonomous cars and the need to reduce the our impact on the environment, it's very likely that the car that's built 10 years down the line will be scarcely recognizable when parked next to the car from 10 years ago.
Few people are as able to explain the industry's many upcoming changes and challenges as clearly as William Clay Ford, Jr., better known as Bill Ford. The 57-year-old currently sits as the executive chairman of the company his great-grandfather, Henry Ford, founded over 110 years ago.
In an op-ed piece in The Wall Street Journal (subscription required), Ford explains that the role of automakers is, necessarily, going to change to suit the needs of the future world. That means changing the view of not just the automobile, but the automaker. As Ford explains it, automakers will "move from being just car and truck manufacturers to become personal-mobility companies."

Ford Fiesta RS with 250 horsepower mooted

We know Ford is unveiling a new Focus RS on February 3, and it's heavily rumored to arrive brandishing an all-wheel-drive powertrain and as much as 350 horsepower. The folks at Ford Performance have also promised they are working on at least 12 models through 2020, and that still leaves a lot of time to get additional exciting vehicles out the door. One of those could be an RS version of the Fiesta, according to Evo. An RS take on the latest Fiesta would obviously need substantial boosts in both power and handling ability to warrant the work over the current top Fiesta ST (pictured above), which is already one of our favorite cars. Evo speculates that the 1.6-liter turbocharged four-cylinder could be tuned further, possibly up to about 250 horsepower, and the high-performance hatch might even take some inspiration from the Fiesta WRC rally car with an all-wheel drive system. An unnamed Ford spokesperson remained cagey about the chances for the pint-sized hot hatch to Evo, though. "We can't say anything at this moment, but we have promised to produce 12 performance models in the coming years. We'll leave it for you to decide whether that includes a Fiesta at this moment," the source said to the magazine. Evo doesn't expect a launch across the pond until at least 2017, if it actually happens. Of course, there's the lingering question of whether such a niche project would work in the US. In Europe, the Fiesta RS would challenge similarly diminutive speedsters like the Volkswagen Polo R and Audi S1, but true competitors of an equivalent size here would be much more scarce. In fact with 250 hp, the hotter Fiesta could provide unwelcome competition within Blue Oval showrooms for the Focus ST. Featured Gallery 2014 Ford Fiesta ST View 47 Photos News Source: EvoImage Credit: Ford Ford Hatchback Performance ford performance ford fiesta rs

2018 Ford F-150 Powerstroke vs. 2018 Ram 1500 EcoDiesel: comparing the specs

Now that Ford has finally released specifications for its diesel Ford F-150, we can finally see how it stacks up against its sole competition, the Ram 1500 EcoDiesel. Naturally, since we haven't driven the new diesel F-150, we can't tell you which is better on the road, but there are interesting things we can glean from the numbers. Compare these and other potential new vehicle purchases using our tool. For one thing, the two trucks are extremely similar from a powertrain perspective. Both trucks use a turbocharged 3.0-liter V6 diesel, with the Ford using a 10-speed automatic, and the Ram using an 8-speed automatic. The Powerstroke engine is built in the U.K. but specifically tuned by Ford for American pickup truck duty. It is also is related to the diesel V6 used by Jaguar and Land Rover. The Ram 1500's engine is made by VM Motori. Only 10 horsepower and 20 pound-feet of torque separate the two, with the Ford getting the slight advantage. The Ford also produces its horsepower and torque slightly sooner than the Ram. Peak power in the Ford comes at 3,250 rpm compared to 3,600 rpm in the Ram, and peak torque arrives at 1,750 rpm in the Ford, and 2,000 rpm in the Ram. View 9 Photos More significant differences become apparent in the payload and towing area, both of which put the Ford at an advantage. The F-150 Powerstroke can carry 2,020 pounds of cargo, or tow 11,400 pounds. The Ram EcoDiesel, depending on configuration, can carry 1,100 to 1,600 pounds of cargo, and tow between 7,560 and 9,210 pounds. Fuel economy might go to the Ford if it hits the company's target of 30 mpg highway. That would beat the Ram's 27 mpg highway. We don't know what Ford's target city mpg is, but the Ram manages 20 in town with two-wheel drive. Four-wheel drive drops the city rating to 19 mpg. View 6 Photos The biggest decider between the trucks might be cost. Ford is only offering its diesel engine on higher end trims, which means that the cheapest diesel F-150 starts at $46,315. That's for a two-wheel drive Lariat extended cab with a 6.5-foot bed. Ram on the other hand, offers the diesel in everything from its ultra-bare-bones Tradesman pickup, allowing for a base price of just $28,585, up to the fancy Laramie Longhorn and Limited trims. Ram's diesel is also available with all cab variants, while Ford's is only offered in extended- and double-cab body styles.