2006 Ford Eddie Bauer Explorer V8 4wd on 2040-cars

Auto blog

Ford director says company has big efficiency plans, but no dedicated EV

The annual autofest known as the North American International Auto Show previews a plethora of exciting new products that we'll see and drive later in the year, from tiny urban commuters to family sedans and crossovers to hard-working big pickups and SUVs. It's also a once-a-year cornucopia of auto executives and leaders from around the world. "There will be some really fun stuff that you'll hear about in the future" - Ford's Kevin Layden So, in-between dozens of cool new-product unveilings on rotating stages during the two press days preceding the public show, we auto scribes grab what planned and impromptu interviews we can. Sessions with top industry leaders can be hard to get, but I was able to score a seat in a group session with then-General Motors North America president (now executive VP of global product development) Mark Reuss, and I also managed brief one-on-ones with a trio of vehicle electrification leaders, one each from Ford, BMW and GM, and what they said then remains relevant now. First up is Kevin Layden, Ford's Director of Electrified Powertrain Engineering. ABG: Where will Ford go beyond its current Focus EV and hybrids, and will there be a Ford EV and/or hybrid on its own energy-optimized platform one day. KL: We don't want to do a dedicated electric vehicle with all the development costs borne by a niche product. At the Michigan Assembly plant right now we're building the Focus electric, PHEV and EcoBoost on the same assembly line. Also the C-Max, with both a hybrid and an Energi plug-in, and we use that same power pack in the Fusion Hybrid and Energi. We want to be, "The power of choice" [a Ford marketing slogan], so having that choice for customers is very important. And if I want to sell the Fusion, Focus and C-Max globally, we can use these power packs wherever it makes sense. So as we go forward, you'll see us proliferating the power packs we have today. Then the question is, what do we do next? There will be some really fun stuff that you'll hear about in the future. ABG: Is the efficiency difference between a dedicated ultra-efficient vehicle platform and a shared multi-use platform getting smaller as all platforms get more efficient? KL: Exactly. Were going through aero studies now on wheels and tires and hood sealers on base vehicles. We have full aerodynamic wind tunnel studies going on with the base Focus and C-Max, so all of that [aerodynamic improvement] will be there for EVs.

Former Ford CEO Mulally won't run for president

Alan Mulally will not be following his successful term as president and CEO of Ford Motor Company with a run at an even bigger presidency. Rumors that the 68-year-old former Boeing exec would make a run at the White House sprouted after his apparent dodging of a reporter's questions about a potential candidacy during a forum in Indianapolis.
"I really think it's important that we all pull together. We really need to pull together around a compelling vision for our country and a comprehensive strategy to do it and work together. We really need to do it," Mulally said at the conference, according to The Detroit News.
He's since clarified by saying, "[I'm] honored at the suggestion, but that is not a role I am considering."

This is what a 3D-printed liquid metal Ford Torino looks like

Artist Ioan Florea has encapsulated a 1971 Ford Torino with 3-D-printed liquid metal transferred onto the car using technology that he developed, and the result is a stunningly shiny, seamless design.
"The surface has the highest coefficient of reflectivity never achieved before," Florea told us in an e-mail, using "nano-materials and nano-pigments that create an internal three-dimensional structure and dictate the polymer how to behave." Sure... We'll leave it to him to make any more 3-D-printed liquid metal-transferred art pieces.
Florea grew up in Romania, and the motivation behind picking the old Ford as his canvas came from his childhood memories of what an American car is - "big and wide and fascinating," he says - and the European name of the car itself, which it shares with an Italian city.