2002 Ford Explorer Eddie Bauer Sport Utility 4-door 4.0l on 2040-cars

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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Ford readying three-row Edge for China

The next-generation Ford Edge will be available with quite a growth spurt for its debut in China next year, with newly announced plans also to build and sell a three-row version exclusively in the People's Republic. However, markets outside of there likely won't see the larger model. Ford marketing boss (and future head of Ford of Europe) Jim Farley announced the three-row version of the crossover at the Los Angeles Auto Show, according to Automotive News. To create the extra room, Ford made the Chinese-built variant about 16 inches longer than its two-row counterpart. Farley didn't specify at which of the Blue Oval's plants in the country this model would be assembled. The Explorer and forthcoming Everest already offer three rows from the Ford lineup in China, but the company thinks the market can easily support all of them. According to Farley to Automotive News, the utility segment is up 485 percent in the country since 2008. Customers in the US can still look forward to the two-row Edge hitting dealers early next year. It'll be the first model in the Blue Oval's lineup here to come standard with EcoBoost power.

Production Ford Escort heading for Beijing

Ford's long-dormant Escort nameplate returned affixed to a sedan concept at last year's Shanghai Motor Show. While not exactly a beauty, it showed a clean, straightforward take on Ford's current styling. The Blue Oval said at the time that it wanted to create a model that was stylish "but not one that is arrogant or pretentious." Job done. A year later, it looks like the minimalist vehicle might make its production debut at the Beijing Motor Show.
Autocar claims that the streetgoing version has been confirmed to it for the upcoming show, but so far, Ford isn't saying. If unveiled, the Escort is likely to be produced locally for the Chinese market with a domestic partner. Powertrain details remain a secret, but it seems highly likely that any production model would use a small three- or four-cylinder engine and front-wheel drive. Sales in other major world markets like ours are unlikely, but a test car was recently spotted in Europe.
Autoblog contacted Ford for confirmation, but the automaker demurred, with a spokesperson saying only, "At the moment, we are not confirming any vehicles planned for the show." It looks like we will have to wait to know for sure.