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Auto blog

Car companies used to cook up sales with recipe books

Fri, 08 Aug 2014

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Equus Bass 770 | Autoblog Minute

Wed, Feb 8 2017

Equus Automotive combines a Ford Mustang and a Dodge Challenger into one. Dodge Ford Luxury Autoblog Minute Videos Original Video 5g Connectivity Detroit supercar transportation mobility challenger luxury vehicle

Submit your questions for Autoblog Podcast #310 LIVE!

Mon, 26 Nov 2012

We record Autoblog Podcast #310 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #310
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