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Ford C-Max sales hold steady despite fuel economy fracas

Despite the ballyhoo that accompanied Ford's lowering of the C-Max fuel economy figures, the Blue Oval is still seeing strong demand for the five-seat MPV, as Automotive News reports. Speaking to marketing boss Jim Farley, AN says that the controversy surrounding the C-Max's fuel economy figures won't force Ford to change its marketing strategy.
Ford lowered the fuel economy rating of the C-Max after public outcry and legal action by customers that were unable to reach the 47 miles per gallon promised by the window sticker. The new ratings were dropped about a month ago to 45 mpg on the freeway and 40 mpg in the city. Ford offered rebates for current C-Max owners, with $550 going to those that bought their car and $325 to lessees. The issue, says Ford, stemmed from testing standards that allowed the automaker to base the C-Max's fuel economy on the Fusion Hybrid, because they use identical powertrains. The C-Max's less aerodynamic shape wasn't taken into account, though.
Whether Ford's PR team handled the crises perfectly or people just aren't that bothered by a four-mpg drop in combined ratings, demand remains strong for the C-Max among consumers. Ford moved 3,000 units in August, which was a 12-percent jump over July sales. Meanwhile, consumer demand through third-party shopping websites remains strong as well, according to Autometrics, a data analysis company that spoke with Automotive News. While the long-term effects of the adjustments remain unknown, the C-Max appears to have fared well in the near term.

Ken Block rally cars go blue in the face (and everywhere else)

Well at least we now know why Ken Block "just ain't care" about smashing up his Ford Fiesta rally car recently. It's because he's getting a full brand makeover including a new team name, new paint scheme and even a new headquarters. Formerly known as Monster World Rally Team, Block and his Fiesta will now be competing under the Hoonigan Racing Division name, which is based out of a new 12,000 square foot facility located in Park City, UT.
As you can tell in the image above, Hoonigan Racing will replace the familiar black, white and green paint scheme with a more colorful design featuring plenty of blue, purple and red; the Monster Energy logo retains some of the car's green. The new paint scheme was inspired by Block's love of skateboard graphics from the '80s and early '90s as well as "Miami Vice-era" speedboats.
Block will continue to compete in multiple rally racing series such as Global RallyCross, World Rally Championship and X Games. The new headquarters features office space on one side and a shop for the cars on the other side. The building features plenty of stuff you'd expect from a company designed around Ken Block, including a massive gaming station for racing video games, recycled shipping containers used throughout the facility and a black bear.

Ford invests $682 million in Edge-producing Canadian facility

Ford announced that it's investing $682 million in its Oakville assembly plant in Ontario, Canada, to make it a global manufacturing plant, which the automaker also says secures 2,800 jobs there. Including this injection of cash, Ford has invested over $2 billion in Canada in the last decade, starting with nearly $1 billion for Oakville in 2004, and over $570 million for its Essex Engine Plant in 2010.
The move to make Oakville a global manufacturer of Ford vehicles means, "If consumers suddenly shift their buying habits, we can seamlessly change our production mix without having to idle a plant," says Joe Hinrichs, Ford's president of the Americas.
Ford says that the latest investment will help it meet North American demand for the Oakville-produced Edge crossover, which is on track this year to beat 2007's US sales record of 130,000 Edges. The Ford Flex and Lincoln MKX and MKT are also manufactured at the plant.