2014 Ford Explorer Limited on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Get a taste of Ford GT ownership from Dust Devils

It seems that the automotive world might be right on the cusp of getting some kind of follow-up to the Ford GT. It might not be called the GT or even use the coupe's retro look, but rumors point to such a beast being on the way. If the future halo model can inspire as much adoration among fans as the previous ones, then the Blue Oval is sure to have another winner on its hands. To get idea just how closely GT owners are bonded to their cars, take a ride with the participants in the ninth Ford GT National Rally in this short documentary titled Dust Devils. The owners convened with over 80 of the retro supercars in Las Vegas, NV, to admire the coupes and give them a workout on the desert roads. It's especially nice to see the drivers of these limited production Fords unafraid to take their cars to the track and stretch their legs a little. Related Gallery 2016 Honda Accord Coupe V6: Quick Spin View 25 Photos There's just something about the shape of the GT and the GT40 before it that gets everything right aesthetically. The long, low-slung look is simultaneously menacing and lithe, and the growl from the latest model's supercharged V8 is nothing to complain about either. Get just the slightest taste of what it's like to have one of these halo Fords in this clip, from the people that love them the most. News Source: Lets Make Media via Vimeo Ford Ownership Coupe Performance Supercars Videos

RTR Spec 5 Concept shows off 2015 Ford Mustang's drifty potential

Meet the Ford Mustang RTR Spec 5 Concept, a fully functional drift car that, according to our team in Sin City, has been doling out demo drifts in front of the Las Vegas Convention Center.
Destined to be the flagship of RTR's Tactical Performance Line, the Spec 5 Concept is, in addition to its 5.0-liter Aluminator V8 engine, chock full of performance parts that you can buy for your very own 2015 Mustang. In addition to the Ford Racing engine, the OEM parts supplier has lent the Spec 5 an aluminum radiator and a close-ratio six-speed transmission.
ASD Motorsports provided the front lower control arms, while the car itself rides on a fully customized coilover suspension. Magnaflow and American Racing have provided the exhaust system and headers, respectively. 20-inch HRE wheels, designed for RTR, are wrapped in sticky Nitto rubber.