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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Gooding to auction 2016 Shelby GT350 to benefit vets

Gooding & Company will be auctioning off a brand-new 2016 Ford Shelby GT350 on August 15 at Pebble Beach. The chance to own Dearborn's new flagship muscle car is surely enough all on its own to garner some serious bids. Combine that desirability with a hefty dose of star power and the desire to support a good cause and we're sure this particular pony car will be boosted even further. The GT350 is being sold to support the Military Service Initiative at the George W. Bush Institute, a program that seeks to support post-9/11 military veterans and their families as they transition into civilian life. The car's dashboard has been signed by the former president, and will be auctioned off by none other than Jay Leno – who in addition to being an unsurpassed showman and car nut is also known as a passionate supporter of American servicemen. Gooding expects the super-Stang to fetch between $75,000 and $100,000 for the cause – or roughly twice the car's $47,870 MSRP. The 2016 Ford Shelby GT350 Mustang debuted late last year at the LA Auto Show. It packs a new 5.2-liter V8 with a flat-plane crank, kicking out 526 horsepower and 429 pound-feet of torque. That makes it the most powerful naturally aspirated engine Ford has ever made. "This is one of the most exotic engines ever produced by a major American manufacturer plus the fact that it's going into the most American of cars," said Jay Leno. "I am proud to help auction this car off where the proceeds will go to helping our veterans." Related Video: 2016 Ford Shelby GT350 to be Auctioned to Benefit the George W. Bush Institute's Military Service Initiative at Gooding & Company's Pebble Beach Auctions Jay Leno to present the Ford Shelby GT350 as it crosses the block on Saturday, August 15 SANTA MONICA, Calif. (August 3, 2015) – Gooding & Company, the official auction house of The Pebble Beach Concours d'Elegance®, is thrilled to offer for sale a 2016 Ford Shelby GT350. The sale of this Shelby will benefit the George W. Bush Institute's Military Service Initiative, a charity that honors the service and sacrifice of post-9/11 veterans and military families by bridging the civilian-military divide and fostering a successful transition and reintegration from military service to civilian life. The 2016 Ford Shelby GT350 is the first vehicle to implement Ford's new race-derived flat-plane crank 5.2-liter V-8, the most powerful naturally-aspirated engine ever to grace a Ford.

How the Ford F-150 SVT Raptor became a reality

The camouflaged Ford F-150 SVT Raptor prototype captured above blazing its way across the desert during a test run left company engineers giggling in amazement, reveals Jamal Hameedi in a new Autoweek video. Ford's global performance vehicle chief engineer, accompanied by senior exterior designer Bruce Williams, sat down with the publication to discuss the concept and development of the automaker's super off-road F-150.
Designing a high-performance pickup in 2008, right when the cost of gasoline was going through the roof, seemed insane at the time, but the team pushed forward with the innovative vehicle regardless. The interview includes plenty of Ford B-roll footage as visual candy, and the conversations include discussions about exterior design, ride comfort, anti-lock brake tuning, suspension engineering, weight reduction and why it was necessary to make the Raptor visually different than Ford's standard F-150. The model's origin story is very interesting, and you can learn more about it by watching the video below.