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Experts wonder if aluminum F-150 gives Ford a real advantage

There's no doubt that Ford is taking a risk in producing the body of its upcoming new F-150 pickup truck in aluminum. What is up for debate, however, is whether aluminum was a wise risk to take in the first place. Wards Auto took the opportunity to poll some experts on the subject of aluminum versus steel in the automotive sector, with somewhat unsurprising results.
Richard Schultz, a project consultant at Ducker Worldwide, which bills itself as "a leading aluminum industry consultant (though they also deal in steels), suggests that the potential drawbacks to aluminum - higher costs, lower supply - aren't really impediments to the auto industry's increased acceptance of the lightweight metal.
Similarly, Randall Scheps, global automotive marketing director for Alcoa, a massive aluminum producer, counters claims that aluminum is less safe for vehicle occupants, suggesting that the use of aluminum can actually increase safety as it could potentially allow for larger vehicles with more crush space than steel.

Cheap gas has Ford investors nervous over 2015 F-150

Gasoline in the US continues its weeks-long descent with prices down about 13 cents a gallon over last week to $2.544, which is lower by around 69 cents/gallon from this time last year, according to the US Energy Information Administration. Many drivers are welcoming the lower bills at the gas station as a fantastic holiday gift, but Ford investors are somewhat spooked over the potential sales implications for the 2015 F-150. Market analyst Rod Lache of Deutsche Bank recently downgraded Ford's stock from a buy to hold, according to TheDetroitBureau.com, and his report to investors may have played a part in a drop in the company's share price. Lache praised the truck's powertrain and lightweight technology, but wrote, "We question whether consumers will pay the price for this content with $2-$3 gas," in his report, according to the website. Whether buyers actually turn away from the F-150 is mostly speculative at this point because it only recently began production. With around 700 pounds of weight loss thanks in parts to its new aluminum parts, the latest Ford pickup offers up to 26 miles per gallon on the highway, plus segment-best payload and towing ratings. Prices are up somewhat in part to pay for additional standard features, though. Still, any further dip in Ford's stock is bad news this year. According to TheDetroitBureau.com, the company's shares are down about 7.5 percent this year. On December 15, the price fell to $14.28, the lowest since November 10. Related Video:

Ford's first PHEV in Europe could be C-Max

Ford could start selling a plug-in hybrid in Europe pretty soon, according to at least one of its executives. Whether it's willing to do so is another story. But if the market perks up, so will the company. The automaker can "quickly" develop a plug-in hybrid version of its Mondeo, the sister car to the Ford Fusion, Automotive News Europe says, citing Ford executive Uli Koesters. The subject of Ford selling plug-in hybrids in Europe is more vital than ever since Volkswagen recently started selling its first PHEV (a Golf) there. VW will also debut a Passat PHEV next year. Koesters was less certain about whether there was sufficient European demand to warrant a production PHEV from Ford. Europe's biggest-selling plug-in hybrid through the first half of the year was the Mitsubishi Outlander PHEV. That model, according to JATO Dynamics, moved almost 9,000 units through June. Toyota sold almost 4,300 Prius Plug-in Hybrids in Europe during that time period. And we can't be sure Ford's first European PHEV will be the Modeo/Fusion, either. In fact, Ford's first plug-in hybrid for Europe is more likely to be the C-Max, John Gardiner, a Ford spokesman in Europe, told AutoblogGreen. He would only say that it would be sold "in selected markets soon," without being more specific. Ford's two PHEVs in the US have been selling well this year. Through September, sales of the Fusion Energi PHEV almost tripled to 9,323 units, while Ford C-Max Energi PHEV sales were up 51 percent to 6,486 units.