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Curtain officially comes down on Mercury as dealers remove signage

The process of shutting down the Mercury is complete. Ford officially made the decision to close its mid-level brand in June of 2010. In the months that followed, Ford offered its dealers money to stop selling the cars, with production shutting down in September. The last Mercury, a Mariner, rolled off the assembly line in the beginning of October and former spokesperson Jill Wagner said her good-byes to both the car and her job. Now the last piece of the brand has come down as dealers are removing any and all Mercury signage from their lots.
[Source: Detroit News]Read | Permalink | Email this | Comments

Ford Mustang GT500 successor spied near SVT

Details about the next-gen Ford Mustang are scarce, and there's even less information out there about the upcoming replacement for the Shelby GT500. Previously rumored to drop the Shelby name and wear the GT350 moniker, the highest-performance Mustang has just been spotted testing near Ford's SVT operations.
Despite being cloaked in heavy camouflage, we can instantly tell this prototype is different from other Mustang spy shots we've seen in the past. Aside from the Shelby-spec wheels, quad exhaust outlets (previous spy shots show only two) and beefier brakes, this car also has air intakes on the hood and front fenders. These elements help to neither prove nor dismiss rumors that the next SVT Mustang will be naturally aspirated. It also looks like Ford is may be planning some changes to this car's rear suspension, as there is some extra camouflage added beneath the rear end of this prototype.
As a bonus, these spy shots also give us our first look inside the new Mustang, revealing a new steering wheel (with more buttons) and a glimpse of the dual-pod instrument gauges. Check out past spy shots of the 2015 Mustang showing off its new face and driving around town.

Amazon looking to bring Kindle to your next car?

Maybe so. The online retailer and digital media monolith recently announced the Amazon Cloud Player, an application for Ford Sync that allows users to stream media from their Amazon Cloud account directly to a Ford vehicle. This foray into automotive technology got the minds at Gigaom.com thinking about what could be next for Amazon. As Kevin Fitchard writes, the logical step is to make audio versions of your Kindle library selections available in your car. As he points out, Amazon has already laid the groundwork for such a move.
Amazon pulled the sheets back on Whispersync for Voice last year. The tech pairs ebooks with an Audible book for a small extra fee, allowing users to either read along with a narrator or switch between audio and text versions on command. Fitchard says it wouldn't be some great leap to apply the same principles to a car, where voice recognition software would allow users to pause or select chapters without ever taking their eyes off of the road.
It all sounds just fine to us, but Amazon hasn't said a thing about such a move. Still, we wouldn't be surprised to see the company come down this road in the near future just the same.