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How and why Ford is rolling out Vignale in Europe

We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."

Ford F-150 SVT Raptor sales jumping to new heights

Ford can't seem to build F-150 SVT Raptors fast enough. The off-road-ready trucks have been one of the Blue Oval's most reliable sellers, with record sales in eight of the last 10 months and a 14-percent jump in 2013. That's impressive enough, considering that the least expensive Raptor starts at $44,000. Factor in the modded F-150's fuel economy (it's rated at 11 miles per gallon in the city and 16 on the highway) and a national average gas price, as of this writing, of $3.55 per gallon, and its success is as unlikely as Ford's home team, the Detroit Lions, winning the Super Bowl this year (sorry, Lions fans, we're just quoting the experts in Vegas...).
Yet for some reason, Raptors spend an average of just 15 days on dealer lots before being snapped up, which is a quarter of the 60-day industry average. According to Ford's truck group marketing manager, Doug Scott, it's capability that keeps the Raptor selling strong. "What's helping drive Raptor sales is that Raptor delivers unmatched off-road performance to our customers. Raptor is also proof of our commitment to offer a truck for every customer and continuously improving them to meet our customers' evolving needs."
To address the strong demand for Raptors, Ford will bump production from three trucks per hour to five. Not much, we agree. But building an extra 48 trucks per day, at most, seems like a prudent way of addressing demand without oversaturating what is ultimately a niche market. Check out the press release below for more.

Ford recalls Explorer and Lincoln MKC for fire hazard

The Basics: Ford will recall 5,536 examples of the 2016 Explorer and 2015-2016 Lincoln MKC. The Explorers have build dates between October 20, 2014, and January 28, 2016, at the Chicago Assembly Plant. The MKCs are from between November 25, 2013, and January 25, 2016, at the Louisville Assembly Plant. In total, there are 3,129 total affected examples of the 2015-2016 Lincoln MKC and 2,407 examples of the 2016 Ford Explorer. Of these, 1,543 are in the US and 3,993 are in Canada. The Problem: The combination of the engine block design and the block heater in these vehicles can cause the part to overheat when plugged in. Injuries/Deaths: None reported, but there are two cases of underhood fires in Canada. If you own one: Ford will begin notifying owners during the week of May 16, company spokesperson John Cangany tells Autoblog. Related Video: Ford issues safety recall for certain 2015-2016 Lincoln MKC and 2016 Ford Explorer vehicles to replace engine block heaters Ford is issuing a safety recall for approximately 5,500 2015-2016 Lincoln MKC and 2016 Ford Explorer vehicles to remove the heaters and replace them with an updated design. The engine block design, coupled with the particular block heater installed in these vehicles, causes the unit to be susceptible to overheating when the vehicle is parked and the block heater is plugged in –increasing the risk of an underhood fire. Ford is aware of two reports of underhood fires in Canada, but is not aware of any accidents or injuries related to this issue. Affected vehicles include certain 2015-2016 Lincoln MKC vehicles built at Louisville Assembly Plant, Nov. 25, 2013 through Jan. 25, 2016 and certain 2016 Ford Explorer vehicles built at Chicago Assembly Plant, Oct. 20, 2014 through Jan. 28, 2016. There are 5,536 vehicles affected by the issue, including 3,129 2015-2016 Lincoln MKC and 2,407 2016 Ford Explorer vehicles, with 1,543 of the affected vehicles in the United States and federalized territories and 3,993 in Canada. Dealers will remove and replace the engine block heater with an updated design and, if needed, replace the cord at no cost to the customer.