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Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Woman reunited with stolen Mustang after 28 years

An enthusiast Christmas story: Salinas, California resident Lynda Alsip bought a 1967 Ford Mustang in 1984 when she was 17 years old, having saved $800 after a summer of toil at a grocery store. She got a vanity plate that read "LYNDA67," for the year she was born, but she only got to enjoy the car for two years: in 1986, after a night out, someone stole it from her apartment complex. She hadn't seen it since. Then a man – another Salinas resident – tried to register the car at the DMV this year. He said he bought it as a project car in 1991, yet the DMV couldn't find any record of it. The DMV office sent the case of the untraceable car to the California Highway Patrol, where Officer Christopher Menchen dug into the records, and his search paid off. The officer located Alsip's stolen record report from 1986 and connected the Mustang to it's registered owner in 1986, who was Alsip's mother. The CHP found the forest green Mustang in the man's garage, and they figure it's been there since 1991. After waiting through the still-ongoing three-month investigation, the CHP reunited Alsip – now a wife and a mother of two – with her car on December 22. It's undriveable, but her original vanity plate is back on and she plans to restore it. The video above has the story. News Source: USA Today, NBC Bay Area Government/Legal Ford Coupe Classics Videos California stolen car 1967 ford mustang

Ford hires Wall Street analyst to head global strategy

Ford has hired auto industry veteran John Casesa, 52, as the company's group vice president of global strategy, effective March 1. His job is to oversee worldwide business development and have input on investments in future products and technologies. Casesa reports directly to Ford president and CEO Mark Fields. "John knows business and the auto industry inside and out. His deep experience and relationships will help guide and shape our global strategies – particularly as we challenge today's business model and push to innovate to make us even stronger tomorrow," Fields said in a statement. Casesa has spent much of his career in some facet of the automotive business, and one of his biggest contributions was as the original author of the Car Wars forecasting report in 1991. Since 2010, he has been senior managing director of Guggenheim Partners, responsible for the company's auto investments. Before that, he was an industry analyst for 20 years, including for Merrill Lynch. Casesa has also been a product planning analyst for General Motors. In addition to his understanding of the car-making business, he understands selling them, and was the co-owner of showrooms in the Northeast previously. FORD HIRES JOHN CASESA TO LEAD GLOBAL STRATEGY Auto analyst and investment banker John Casesa joins Ford as group vice president, Global Strategy Casesa will lead a team focused on enhancing existing business strategies and identifying and evaluating new opportunities for profitable growth DEARBORN, Mich., Feb. 17, 2014 – Ford Motor Company today announces the hiring of long-time auto analyst and investment banker John Casesa as group vice president, Global Strategy as part of the company's commitment to accelerate its One Ford plan, deliver product excellence and drive innovation in every part of the business. Reporting to Ford President and CEO Mark Fields, Casesa, 52, will be the most senior leader and corporate officer overseeing global strategy and business development. The appointment is effective March 1, 2015. Casesa will work with the company's business unit and skill team leaders to enhance existing business strategies and to identify and evaluate new opportunities leading to profitable growth. His work will be integrated into Ford's current process for driving results, which includes constantly understanding the changing environment and continuously improving its plans. "Ford is a growth company in a dramatically growing global industry.