2014 Ford Expedition El Limited on 2040-cars

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Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?
It's true. GM's first turbocharged, direct injected powerplants hit the market for the 2007 model. The 2.0-liter Ecotec mills put down an impressive 260 horsepower and a matching 260 pound-feet of torque, and they were lauded by the press in the engine bays of the Pontiac Solstice, Saturn Sky, Chevrolet Cobalt SS and Chevrolet HHR SS. But few people outside a core group of enthusiasts actually remember this fact.
Says Uwe Grebe, executive director of GM's global advanced engineering, "We didn't have a badge and say, 'This is the most important thing we will put on all our brochures.'" Ford, however, did just that, and it's EcoBoost engines are right at the tips of all our tongues when we discuss today's most advanced powerplants. So, how does The General fix its mistake?

Ford hiring 2,200 salaried US workers this year

With its influx of popular new products made in the US, Ford Motor Company has announced that it intends to hire 2,200 new salaried workers domestically this year. This is the biggest increase of salaried workers for Ford in the last 10 years, and it is all a part of Ford's contract commitment to the United Auto Workers union to bring 12,000 new jobs to the US by 2015.
There were no specifics as to where in the US these job openings will be, but Ford did reiterate that it will be spending $773 million on equipment upgrades and capacity expansion at six plants located in southeast Michigan; as a whole, Ford is investing a total of $6.2 billion to its US assembly plants over the next couple years. According to recently appointed president of the Americas Joe Hinrichs, the new jobs will be focused on areas such as engineering, manufacturing and computer software. Ford will post its job openings online at careers.ford.com, and it will also use social media sites like Facebook and Twitter to recruit new workers, including military veterans.
Scroll down for more about Ford's planned job growth as well as how to go about applying for said openings.

Ken Block walks you through his new 'Hoonigan Racing' HQ

Ken Block seems like one hell of a nice guy. I ran into him at CES this past January, and he dropped the video games he was playing to chat with me for a while. His crew also recently gave our Steve Ewing a tour of the offices you're about to see on this video. Good guy to know.
As it turns out, they're some fairly cool new digs. Dubbed 'Hoonigan Racing Division HQ,' the office is open to Ford Focus ST and Fiesta ST owners who attend the driving program offered out at Miller Motorsports Park. The very same program that Ewing reported on just recently.
Or, if you've no plans to buy an ST or travel to Utah any time soon, you can let Block show you around himself in this MTV Cribs-style video. With interior decorating that relies heavily on shipping containers and luxurious amenities like a ping pong table, 10 refrigerators and a bear(?), there's no lack of eye-candy in the driverly HQ. (Judging by Block's outfit, you'll probably not go thirsty if you're a Monster drinker, either.) Take the tour along with the Gymkhana master, below.