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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford's Explorer-based Police Interceptor to get 365-hp EcoBoost option

Speeders beware, the police are going to be getting quite a bit faster. Ford has just announced that it will be offering its 3.5-liter, twin-turbocharged, EcoBoost V6 in the Explorer Police Interceptor. The new engine will be joining the existing 3.7-liter V6. The 365-horsepower, 350-pound-foot mill should be familiar to consumers as the powerplant that's found in the Ford Taurus SHO (and its LEO equivalent, the Taurus Police Interceptor) and the Ford Explorer Sport. It should also provide quite a kick in the pants to officers used to the naturally aspirated 3.7 and its 304 ponies and 279 pound-feet of torque.
The move to the more potent powerplant was born out of all the equipment officers need to carry on a day-to-day basis. These days, there's so much stuff that police need on a regular basis, that there's a genuine market for a faster Police Interceptor Utility, as it's known officially. The Explorer-based cruiser has already accounted for 68 percent of Ford's LEO sales in 2013, and that's with just the 3.7, and we'd only expect that number to increase once the twin-turbo, 3.5-liter V6 is available. Ford won't offer up any indication of what the take rate will be on the new engine, but we're guessing it'll be fairly high.
The success of the Explorer PI couldn't have come at a better time for Ford. The decision to end Crown Victoria production was not a popular one with police, and combined with Chevrolet and Dodge diving into the LEO market feet first, Ford hasn't been performing as well as it's wanted to. The Explorer has been helping it turn around, though. And with the inclusion of the EcoBoost, Ford also has a legit competitor for the Chevrolet Tahoe on the big utility side of the police market.

Ford spotted testing new Focus RS at the Nurburgring

Ford is expected to be launching a revised version of the Focus ST soon, but the latest snapshots from our spy photographers at the Nürburgring suggest that the Blue Oval is already working on an even more potent example: the new Focus RS.
Though the partially disguised test mule is wearing an ST badge (along with a Dewey sticker that makes us wonder what adventures Huey and Louie are up to and what manner of duck-tail rear spoiler they may be wearing), there are several tell-tale signs that something else is afoot here. There's a larger front air dam, bigger brake calipers, dual exhaust tips (instead of the central exhaust on the ST) and a reshaped wing protruding from the trailing edge of the roof.
That may all be well and fine, but what's under the hood? We don't know yet for sure, but word has it that Ford is preparing to port over the 2.3-liter turbo four offered in the new Mustang, where it packs 305 horsepower and almost as much torque - potentially retuned to produce even more for the top-of-the-line Focus, which could channel it all to the front wheels like the last model or pack an all-wheel drive system. The Global C platform on which the Focus is based does, after all, also underpin AWD models like the Ford Escape and Lincoln MKC.