Auto blog

Ken Block walks you through his new 'Hoonigan Racing' HQ

Ken Block seems like one hell of a nice guy. I ran into him at CES this past January, and he dropped the video games he was playing to chat with me for a while. His crew also recently gave our Steve Ewing a tour of the offices you're about to see on this video. Good guy to know.
As it turns out, they're some fairly cool new digs. Dubbed 'Hoonigan Racing Division HQ,' the office is open to Ford Focus ST and Fiesta ST owners who attend the driving program offered out at Miller Motorsports Park. The very same program that Ewing reported on just recently.
Or, if you've no plans to buy an ST or travel to Utah any time soon, you can let Block show you around himself in this MTV Cribs-style video. With interior decorating that relies heavily on shipping containers and luxurious amenities like a ping pong table, 10 refrigerators and a bear(?), there's no lack of eye-candy in the driverly HQ. (Judging by Block's outfit, you'll probably not go thirsty if you're a Monster drinker, either.) Take the tour along with the Gymkhana master, below.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

2015 F-150 launch to curb Ford profits?

Ford is making a big bet on aluminum with its new 2015 F-150, and it's possible that the decision will hurt the company financially, at least in the short term. After earning a record $8.6 billion in 2013, the Blue Oval does not expect to set another record in 2014. According to Automotive News, that's "largely attributable to F Series," says Bob Shanks, Ford's Chief Financial Officer.
To retool for the new F-150, Ford will idle its Dearborn Truck Plant in Michigan for 11 weeks and the Ford Kansas City Assembly Plant in Missouri for 2 weeks. "3 of the 13 overall weeks occur during what normally is our summer shutdown timeframe," said Mike Levine, Ford Trucks Communication Manager, in an email to Autoblog. The extra 10 weeks will be preparing for the more aluminum-intensive construction for the trucks and will mean over 2 months of no F-150s being made. For comparison's sake, Chrysler boss Sergio Marchionne just confirmed that the 200 plant in Sterling Heights, MI will be down for 30 days to retool for the new model, but obviously there are many more F-150 production variables than for the midsize sedan.
Levine notes that Ford is already running three shifts at both plants, and says the automaker has plans to ensure that there is adequate supply of the full-size pickups during the retooling process. The company does not want to suffer a shortage of the vehicle that accounted for 31-percent of its 2013 US sales and an even bigger percentage of its profits.