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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

2015 Ford Mustang GT road test ride-along

You've no doubt already pored over our first drive of the 2015 Ford Mustang, where author Jonathon Ramsey proclaimed that "this new car shames the old, redefines the model and gallops far ahead of anything else in the segment." And following Ramsey's first stint behind the wheel of Ford's new coupe, we sent him back out with another 'Stang to capture some of these same impressions over a backdrop of the car moving quickly along gorgeous California canyon roads.
But this also gave our author and editors time to read through the hundreds of comments left on that original Mustang review. You readers are indeed a vocal bunch, and one particular comment about how the automotive media is so willing to bash an outgoing car as soon as the new one arrives really caught our attention. In this video, Ramsey stands by his written text, saying the new Mustang is "massively better than the one it replaces," and in doing so, addresses your comments while providing more insight into just how good the Ford truly is.
We won't spoil the rest for you. Check out the feature video above, and as always, leave us your thoughts in the Comments section below.

Bodie Stroud seriously updates the 1956 Ford F-100 into the BSI X-100

If you thought pickups could use a lot more love in the resto-mod world, then Bodie Stroud – he of "The Real Thing" Mustang – has something for you: the BSI X-100. His team starts with the body of a 1956 Ford F-100, but the sheetmetal is about all the nostalgia you're going to get; the body, tweaked with a chopped hood and a larger rear window on the cab, sits on a custom steel ladder-frame chassis. Out back is a one-piece, tubbed bed, and behind that are taillights from a 1948 (gasp!) Chevrolet. Under that hood is either a 412-horsepower, 5.0-liter Ford Racing Coyote crate engine, or a supercharged, 6.0-liter, 630-hp Ford Racing Aluminator motor, shifting through a Ford 4R70W four-speed automatic. Inside, the dash is reworked to fit gauges from a Ford F-150 King Ranch Edition, and the bench is swapped out for buckets from a Mustang GT. The independent front and four-link rear suspension are adjustable, helping to make room for staggered wheels - 19 inches in front, 20 inches in back, and larger can be accommodated. Six-piston Wilwood brakes handle the stopping. There's a lot of fabrication and hand-work involved, and it doesn't come cheap: BSI says the turnkey package starts at $180,000. If you've got it, this is an exceptional way to flaunt it. The press release below has all the details. THE BSI 1956 X-100: TIMELESS LINES, MODERN TECH New pickup from Bodie Stroud Industries melds the iconic style of the 1956 F-100 with a cutting-edge chassis and drivetrain to create a hand-built, all-new truck with the performance and reliability of a modern sports car. Sun Valley, Calif. (March, 2015) – In an era when anyone can walk into a dealership with good credit and a yearning to go fast and drive out in a 500+ horsepower sports car, owning and driving something truly unique has become a challenge. With that in mind, the craftsmen at Los Angeles-based Bodie Stroud Industries (BSI) have come up with something truly special – a brand new line of hand-built, turn-key pickups with the looks and sheet metal of an American icon, subtly massaged and fitted to a modern chassis and powered by the latest engine, transmission and electronics from Detroit. The result is the world's first all-new, turn-key 1956 Pickup: the BSI X-100. "When most people think about classic trucks, what comes to mind is usually the 1956 F-100, it's one of the most timeless designs of all time," says BSI founder Bodie Stroud.