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Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?
It's true. GM's first turbocharged, direct injected powerplants hit the market for the 2007 model. The 2.0-liter Ecotec mills put down an impressive 260 horsepower and a matching 260 pound-feet of torque, and they were lauded by the press in the engine bays of the Pontiac Solstice, Saturn Sky, Chevrolet Cobalt SS and Chevrolet HHR SS. But few people outside a core group of enthusiasts actually remember this fact.
Says Uwe Grebe, executive director of GM's global advanced engineering, "We didn't have a badge and say, 'This is the most important thing we will put on all our brochures.'" Ford, however, did just that, and it's EcoBoost engines are right at the tips of all our tongues when we discuss today's most advanced powerplants. So, how does The General fix its mistake?

2014 Ford Fiesta ST

Concentrated ST Formula Proves Just As Potent
I'm not the jealous type... usually. But I will fully admit to being somewhat of a Pouty Polly when I read executive editor Chris Paukert's report after driving the then-new 2013 Ford Focus ST through the impossibly pretty southern French Alps region last June. I feel like a broken record saying this yet again, but hot hatchbacks hold a special place in my heart. And while I'm always giddy to drive any sort of small, turbocharged three- or five-door at home in Detroit, my jealousy was indeed piqued after hearing Paukert tell about the challenging yet breathtaking roads he encountered while driving the flamin' yellow Focus. You know, the sort of roads that, from above, look like carelessly drizzled lines of icing on the frosted Alpen caps.
Several months later, I found myself piloting a Focus ST just west of metro Detroit, pitting it head-to-head against one of Autoblog's perennial favorite cars, the Volkswagen GTI. It was fantastic - enough so that I fully stand behind my statement that in terms of balls-out performance, the Focus ST cannot be beat as far as today's front-wheel-drive hatches are concerned.

Ford Mustang SVT caught looking fierce on the 'Ring

The next-generation Ford Mustang SVT is one of the most anticipated performance cars of the moment. We've already seen it testing multiple times, but it has always been covered is some very heavy camouflage. However, Ford has just given us our best view yet of the new muscle car. According to our spy photographer, the Mustang was at the Nürburgring for high-speed testing, which meant that the Blue Oval had to remove most of the heavy obfuscation that the SVT has worn previously.
The stylish, more revealing camo makes picking out some of the more interesting details about the SVT rather easy. Starting from the front, there is the big hood scoop to feed cold air to its still mysterious engine. You can also immediately make out the model's new grille and lower front air dam. It has a vertical piece running from the bottom of the hood all the way to the ground. The aggressive styling almost gives the 'Stang the look of two fangs ready to bite down. The hood seam is even taped off here, which shows us its outline.
Around the side, it appears that the front and rear fenders are wider than stock, and the sills are certainly much larger. You can also just make out the SVT's bigger brakes behind its black wheels with a polished lip. Finally, at the rear, things appear mostly stock other than the diffuser that the exhaust outlets nestle into.