4wd No Reserve Great In&out!!! Top Of The Line on 2040-cars

Auto blog

Ford turns Navistar from truck business customer to rival

There is a showdown brewing in the medium-duty truck segment next year as Ford prepares to launch its all-new, in-house engineered 2016 F-650 and F-750. It finally marks the end of the Blue Diamond joint venture between Ford and Navistar and, making the two entities direct competitors instead of partners.
Ford announced the end of the joint venture in an investor report in 2011, but it didn't reveal the new F-650 and F-750 until the NTEA Work Truck Show in Indianapolis, IN, in March. Unlike the current, Mexican-built models, the new generation will be built in Avon Lake, OH, starting in mid-2015.
The challenge from Ford comes during a rough patch for Navistar. The company had a $248 million loss in the first quarter, according to The Wall Street Journal, and its medium-duty truck market share is currently down to 26 percent, from 36 percent in 2011. Building the previous-generation Fords brought in about $400 million a year to Navistar, according to the WSJ. To take on its former partner, Navistar plans to offer its International brand of medium-duty vehicles with more engine and transmission options to customers. It even struck a deal with Cummins to put its diesels in some of the models.

Watch how Ford torture-tested the 2015 F-150

The Ford F-150 has been the best-selling truck in the United States for the past 37 years, and the best-selling vehicle outright for the past 32. That's quite a legacy, and thus, it's no surprise that Ford worked super-duper-extra hard on creating the all-new, aluminum-bodied 2015 F-150 that debuted at the Detroit Auto Show earlier this year.
During an event at the company's headquarters in Dearborn, MI this week, we were able to see all of the ways that Ford endurance tests, not just the new F-150, but all of its vehicles. From examining things like light exposure to interior materials and paint finishes, to making sure that corrosion absolutely does not happen when steel components come in contact with aluminum panels in the new truck. The goal: ensure that the new F-150 is nothing short of "Built Ford Tough."
But that's only a small part of the story. Of course, the new F-150 has to be able to withstand whatever a pickup buyer might throw at it - and truck buyers arguably demand the most from their vehicles. So in an effort to convey just what the new F-150 had to go through before being given the final go-ahead, Ford has released a series of videos, showing how its new halo truck was indeed torture tested.

Are you the next Ford Edge? [UPDATE]

What looks to be the next Ford Edge has been leaked in an apparent corporate Powerpoint presentation deck. Despite the thumbnail image's blurry and pixelated quality, it appears as if the next generation crossover will be staying close to its current aesthetic despite an all-new front clip with redesigned grille, headlamps, and lower fascia with integrated fog lights.
The upscale-minded Blue Oval CUV is due for a redesign in 2015, having just received a mid-cycle refresh for 2011. It isn't clear what changes lie beneath the new skin, either in terms of mechanicals or interior refinement, but we suspect Ford will be looking to put some distance between the next generation model and the new Escape, which is suddenly much more car-like and not that far off the more expensive Edge in terms of overall size, power or refinement.
UPDATE: Substituted clearer image - thanks, Sean!