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Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Motorweek goes retro with '80s hot hatch shootout

Motorweek's decades of history on television make it the perfect medium to look back into the automotive past and see how things are different now. It recently added old road test videos to its YouTube channel of the Acura NSX and Toyota Supra, as well as the Ferrari F40. For one of its newest flashback clips, Motorweek has exhumed an affordable five-car challenge of 1986's premiere hot hatches.
By today's standards, this is an eclectic field that features fondly remembered classics like the Volkswagen GTI 16-valve and Acura Integra. However, it also throws in some nearly forgotten contenders like the Dodge Colt Turbo and Ford Escort GT. The angular Toyota Corolla FX16 GT-S rounds out the group.
It's fascinating to watch Motorweek run the quintet through the slalom, down the drag strip and on various roads. What's most striking in this clip is the difference in the definition of a performance car between then and now. With its 16-valve, 1.8-liter four-cylinder, the GTI is the burliest of the contenders with 123 horsepower, but it still takes 8.8 seconds to reach 60 miles per hour. By today's standards, that would make it a plain-jane economy car, and not even a particularly quick one.

Toyota, Ford and Honda again top Consumer Reports Car-Brand Perception Survey

Consumer Reports has released its annual Car-Brand Perception Survey, and the list looks awfully familiar. The top six brands are identical to last year's results, with Toyota, Ford and Honda continuing to occupy the podium. All told, Toyota walked away with 133 points, putting it 15 ahead of second-place Ford. Honda jumped 26 points this year, narrowing Ford's lead to just four points in total.
Consumer Reports polls buyers from across the country on how they see multiple brands in seven categories, including quality, safety, value, performance, design/style, technology/innovation and environmentally friendly/green. Researchers then combine the findings to come up with the total brand score.
While value and performance remain important to buyers, CR found quality and safety are still on top when it comes to significance. Scion and Mitsubishi found themselves at the bottom of the pack with the worst score of all, tied at just six points. Ram, Fiat and Mini filled out the lowest five with scores of seven, eight and 10 points, respectively. You can read the full press release below for more information, or head over to the Consumer Reports site.