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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Autoline streaming live from Detroit Auto Show right now

As you can already see, the Autoblog team is digging deep to bring you everything from the Detroit Auto Show media days today and tomorrow, with obsessive coverage of all of the new sheetmetal, hot concepts and industry news. But we're hardly alone in Cobo Hall, and our friend John McElroy and his Autoline team have fired up a live video webcast with interviews from the show floor that you can watch right now by scrolling below. The daily streaming broadcasts start at 1:00 PM Eastern today and tomorrow, with a large number of A-list executives, designers, and product planners from both domestic and foreign automakers are expected to sit in. Interviewees scheduled to appear include Al Gardner, President and CEO of Chrysler; David Zuchowski, brand-new President and CEO of Hyundai Motor America; Doug Scott, Truck Group Marketing Manager at Ford; and Peter Schreyer, President and Chief Design Officer at Kia. For the live feed and a full list of guests for both days, scroll below. Live broadcast by Ustream [Pop-out Chat Window] Day One Al Gardner, President and CEO, Chrysler Brand Ludwig Willisch, President and CEO, BMW of North America Doug Scott, Truck Group Marketing Manager, Ford Tim Mahoney, Chief Marketing Officer, Global Chevrolet Heiko Schmidt, Head of C-Class Product Planning, Mercedes-Benz USA Filip Brabec, Product Planning Manager, Audi of America Day Two Bob Ferguson, Senior Vice President, Global Cadillac Dave Zuchowski, President and CEO, Hyundai Motor America Mike Manley, President & CEO, Jeep Brand Peter Schreyer, President and Chief Design Officer, Kia Tom Kearns, Chief Designer, Kia Design Center America Jim Lentz, COO, Toyota Motor NA Tony Nicolosi, President & CEO, Volvo Cars North America Jose Munoz, Executive VP & Chairman, Nissan Americas Auto News Detroit Auto Show Audi BMW Chrysler Ford Kia Videos Detroit Autoblog 2014 Detroit Auto Show autoline Peter Schreyer

Just in time for the holidays, Snowkhana 3 is here

The gift list for the 12 Days of Christmas is frightfully heavy on birds, so surely no one will mind if we sub out the three French hens for Snowkhana 3. Ford of Europe is back with another stop-motion video that – like versions one and two – throws a 1:64-scale Ford Fiesta in Ken Block livery around a fabulous world of action figures and make believe. This year's video "drives rings around some of the biggest YouTube hits," so those of you who've lost years of your lives to the greatest distraction since the human navel can put your knowledge to use. For anyone else just catching up, we'll help you get rolling: the opening Snowkhana scene channels Stalking Cat. You'll find the rest of your holiday homework in the video.