2000 Ford Excursion Limited 4-door 7.3l 4wd on 2040-cars

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Ford to rebrand SVT as 999?

Ford operates a number of performance divisions around the world. There's SVT in the US, Team RS in Europe and Ford Performance Vehicles (FPV) in Australia. But the Blue Oval has been steadily integrating its performance operations into one unit, and here we might have our first indication of what it will be called.
A reader at Jalopnik sent in a survey in which respondents were asked to gauge the name for a new performance brand from a "major automotive manufacturer," and while the identity of that automaker was not disclosed, according to the survey, the automaker is considering the name 999 for its new go-fast unit.
As our compatriots point out, the 999 was Ford's first racecar, a rudimentary chassis with a 19-liter inline-four campaigned by Henry Ford around the turn of the 20th century. (Ford also used the number to designate a Fusion fuel-cell racer a few years back.) That could prove the tie-in Dearborn is looking for in rebranding its performance operations worldwide, replacing the letters SVT, RS and FPV globally under one name.

Performance CNG wants to crowdfund natural gas-powered Ford Mustang

Soliciting investments to develop a street-legal compressed natural gas (CNG) powered Ford Mustang that can deliver 470 horsepower certainly wouldn't make sense on a site called Indiestopstop. Nope, Indiegogo is the more-appropriately-named site that one Michigan entrepreneur is using to try and crowdfund his CNG 'Stang. He's looking to raise $55,000. Michigan's Daryl Patrishkoff and his company Performance CNG LLC showed off their converted 2003 Mustang last year at the Woodward Dream Cruise in Royal Oak, MI in an effort to get some exposure for the car, which can run on both gas and CNG. The company and its three-man team is looking to further develop the project in the name of a fueling source that is 40 percent cheaper than gasoline, throws off as much as 30 percent fewer tailpipe greenhouse gas emissions and makes the country less dependent on foreign oil. Performance CNG estimates that just 120,000 of the world's 15 million CNG-powered vehicles are in the US and is calling for more. As for the $55 grand, Patrishkoff estimates that more than half of that amount would be committed to the Environmental Protection Agency (EPA) testing of emissions, fuel economy and horsepower. The problem? As of right now, only $150 has been raised. Check out Performance CNG's press release below and see the fundraising effort on Indiegogo here. Eco-Friendly Muscle Car? CNG vehicles save money, emit less pollution and creates jobs from American-mined fuel SHELBY TOWNSHIP, Mich., May 5, 2014 /PRNewswire/ -- Daryl Patrishkoff of Shelby Township, MI, has a vision for the American automotive industry. He firmly believes that our fuel of choice should be Compressed Natural Gas (CNG), not gasoline. Until the full CNG infrastructure is in place a Bi-Fuel vehicle, fueled by either CNG or gasoline upon the drivers command, is the bridge vehicle that can lead this transition. Patrishkoff heads up a (3) man technical team developing this technology. The advantages are: 40 percent savings in fuel costs at the pump 25-30 percent reduction in harmful emissions 100 percent US provided natural gas Meaningful employment for the US economy The most important benefit, however, is that a CNG-powered vehicle runs on fuel that can be mined in America, eliminating the need for foreign oil. "After decades of political rhetoric, these types of vehicles can truly lead the US to energy independence," he said.

Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.