1993 Ford Escort Lx-e Sedan 4-door 1.8l on 2040-cars

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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

2020 Ford Super Duty Tremor vs. 2020 Ram 2500 Power Wagon: How they compare on paper

(Editor's Note: Due to inconsistencies in manufacturer reporting methods for ground clearance, an earlier version of this article stated the Ram Power Wagon's "ground clearance" to be 14.3 inches when in fact that is its "running clearance," which is deemed the ground to the lowest point of the truck MINUS the axles. The numbers below now reflect true ground clearance, or the ground to the lowest point of the truck, period. The chart and text have been updated to show both measurements for maximum accuracy and clarity.) For several years, the Ram 2500 Power Wagon has been the unquestioned king of heavy duty off-roaders. But competition is coming, and some of the strongest is from the 2020 Ford Super Duty Tremor. We decided to take a look at these trucks' specs and features to see how they compare in the realm of capability. The raw numbers are below along with some notes on each truck's unique features that go beyond the spec sheet. Off-road capability While both of these trucks boast impressive clambering abilities, each with particular strengths. The Super Duty Tremor earns points for better ground clearance and axle clearance, as well as approach angle. Some of the credit goes to the larger 35-inch tires and a shortened front air dam. On the other hand, the Power Wagon leads the Ford in departure angle, and in the ramp travel index. The latter is largely the result of the Power Wagon's electronically disconnecting sway bars, and for those unfamiliar, the ramp travel index measures articulation by having a truck drive one wheel up a ramp with the other on the ground. The farther the truck goes with the ground wheel in contact with the, well, ground, the better the score and the better the articulation. Numbers aren't everything, though. It's important to look at the equipment each truck offers, and things are closer, here, but the Ram still has an edge. Both feature off-road-friendly solid axles at both ends, but only the Power Wagon has fully locking differentials front and rear. The Tremor has a locking rear differential while the front is a limited-slip differential. The Power Wagon comes standard with a 12,000-pound integrated Warn winch, whereas such a winch is an option on the Tremor. The Tremor has its own unique features, though, including the 35-inch tires rather than the Ram's 33-inchers, and it has Ford's fancy off-road cruise control function called Trail Control. Both trucks have shocks and springs tuned for off-road use.