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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

You'll have to apply to purchase a Ford GT

With the 2017 Ford GT rumored to cost around $400,000, an anonymous insider says that the company is taking a very exclusive approach in deciding who gets to own these supercars. The Blue Oval isn't forgetting its roots, though, and some current customers might get the first crack at the coupe's extremely limited production numbers. Reddit user 3031983 claims to work at a dealer and have access to an internal Ford website, which is where this info comes from. The ordering process for the latest GT begins in early 2016, and any interested buyers need to file an application with Ford first. Anyone can submit the request, but Ford is giving top priority to current GT owners. Once selected, customers will be walked through the personalization process and will eventually complete the purchase through a dealer certified to sell the GT. Autoblog reached out to Ford, and the company confirmed that all of the user's details are accurate. The concierge-style service certainly isn't uncommon with other high-end vehicles, though. It's also understandable that the Blue Oval would want to work closely with wealthy, enthusiast buyers, rather than just shipping its supercar off for dealers to sell. The user also reports that Ford is limiting global production of the GT to just 250 units a year, which the company confirms. That makes the Blue Oval's supercar truly exclusive for its early life. For comparison, Ferrari only built 499 LaFerraris, and there were 918 Porsche 918 Spyders. Related Video:

Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.