Ford Escape Xlt Sport Utility 4-door on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Ford's new Focus RS hatches hot and heads for America

The hot hatch market is heating up, and heating up fast. What you see here is Ford's new challenger for pocket-rocket supremacy, the third iteration of the breed and the 30th model to wear the Rallye Sport designation. But perhaps best of all, it will be the first time Ford will offer a new Focus RS in America. Following yesterday's leak, the latest Ford Focus RS is now ready to step out into the light and light up its tires. Answering the call is the same 2.3-liter EcoBoost turbo four as you'd find in the new Mustang, but upgraded with a new low-inertia twin-scroll turbocharger, larger compressor and intercooler, freer-flowing intake, large-bore dual-pipe exhaust with electronically controlled valve and upgraded internal components. The result is a 6,500-rpm redline (closer to that of Ford's atmospheric performance engines) and an output quoted as "well in excess of 315 horsepower" – which is already 5 more than the EcoBoost Mustang and a good 63 more than the existing Focus ST. Power is transmitted to the tarmac through a new performance-focused all-wheel drive system with torque vectoring that can send as much as 70 percent of available twist to the rear wheels (and as much as 100 percent between them). The system works in tandem with the brake-based torque vectoring system and stability control, and will even divert torque to the outside rear wheel under cornering to keep it flat and under control while reducing understeer. Those still suspicious of dual-clutch gearboxes will also be pleased to read that Ford has stuck with a conventional six-speed manual. We'll reserve judgement on the inclusion of the electric power steering until we get a chance to drive it, though. Of course the small team of global Ford Performance engineers who developed the new Focus RS – and the Gymkhana legend Ken Block who consulted on the project – didn't just tinker with the powertrain and leave it at that. The suspension features stiffer spring rates, bushings and anti-roll bars than the Focus ST, augmented by two-mode switchable dampers. 19-inch alloys wear Michelin Pilot Super Sport rubber, with optional Pilot Sport Cup 2 semi-slicks for track-day enthusiasts. Ford has yet to detail the brakes on its new hot hatch, but you can bet they've been upgraded as well.

1979 Dodge Li'l Red Express in Generation Gap showdown with 1933 Ford Pickup

Auto enthusiasts love a good debate, whether it's Mustang versus Camaro or Ferrari against Lamborghini. But how about a battle between two very different vintages of classic pickup trucks? In this case, the fight is between a 1979 Dodge Li'l Red Express and a 1933 Ford Model 46 truck with a flathead V8.
The shootout comes courtesy of the internet series Generation Gap, and its concept is super-simple. One guy prefers classics, and the other likes newer rides. They choose a category, pick two vehicles and put them head to head. In this case, neither is exactly modern, though. The Ford is more than old enough to receive Social Security checks, and the Dodge is hardly a young whippersnapper.
Other than both being pickups, these two models were made to serve very different functions. The Li'l Red Express was basically the progenitor of today's muscle trucks, with a big V8 that made it one of the quickest new models in its day (admittedly, 1979 was a rough time for automotive performance). On the other hand, the '33 Ford was just meant to work, with little pretense for anything else. One of the hosts describes it as "the simplest, most difficult" vehicle he's driven because of the tricky double clutchwork necessary to shift gears. Scroll down to watch the video and try to decide which of these two American classics you would rather have in your garage.