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Auto blog

2015 Ford F-150 configurator is ready to go to work

Ford is inching towards the on-sale date for the eagerly anticipated, aluminum F-150 pickup. While we're preparing to drive the new truck (expect our take on it sooner rather than later), the best-seller has reached another, albeit more minor, milestone as its online configurator has officially been switched on.
We took to Ford's consumer website to mess about with it and see just how ridiculous of a truck we can build. Among the fun things we discovered were these two nuggets - the most expensive truck we could configure was not the top-end Platinum model, but instead the King Ranch, which rang up at $65,955. The other exciting discovery? The new truck would be available in a questionable shade called Blue Jeans (shown above with the optional contrasting Caribou paint). Yep, Blue Jeans.
You can head over to Ford's consumer page and build your very own aluminum F-150 now. Take a look.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Ford 1.0L EcoBoost 3-Cylinder: Autoblog Technology of the Year award finalist

As the old saying goes, "There's no replacement for displacement." But these days, many automakers are launching powerful, downsized engines that offer similar or better power output than their predecessors, all while offering improvements in fuel economy and emissions. These days, we're seeing automakers replacing eight-cylinder engines with turbocharged sixes, and the naturally aspirated six-cylinder motors are being phased out in favor of potent turbo fours. But Ford has gone even smaller, offering a three-cylinder, turbocharged engine with one single liter of displacement.
Sure, three-cylinder engines aren't anything new - they've been offered around the globe for ages. But Ford's EcoBoost 1.0L powerplant is perhaps the best application the Autoblog team has tested. Gone are the triple-cylinder complaints of yore - this engine doesn't sound anemic or buzzy, and there's healthy power output on tap. In fact, compared to the 1.6-liter inline-four that Ford also offers in the Fiesta, the 1.0-liter is more powerful, while boasting an impressive 45 miles per gallon on the highway.
This engine has already received numerous accolades, including winning the International Engine of the Year award in 2012, 2013 and 2014. The 1.0L EcoBoost will be available in the refreshed 2015 Ford Focus here in the US.