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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Hands on with Ford Sync 3

It's kind of funny (not funny) how the infotainment systems in our vehicles seem to lag behind the consumer products in our pockets. Long after we had easy-to-use touchscreens on our phones, the glass panels in the center stack of our cars remained obstinately mired in the muck of technology past. We are happy to report it's getting better. We had a chance to go hands-on with the new Sync 3 system from Ford at a technology event. Not once were we struck by the urge to reach out and offer a bit of knuckled encouragement. The processors kept swiping smooth, and the voice recognition could understand even our mumbly mouthings. The voice prompts were certainly fewer and less frustrating than in times past. Ask for the nearest Indian restaurant, and it quickly brought up a list to choose from, ready to offer directions. Want to listen to NPR, just say the word. Sync 3 also improved its ability to get along with others, by which we mean it nicely integrates a range of apps from your phone and can incorporate their individual areas of expertise. With Pandora installed, we could ask for a particular playlist and it would begin streaming. If we wanted a certain artist, it would pull it from the phone's memory upon request. To get a sense of what how the new system functions, check out the video above for a quick look at the improved layout and a demonstration of its smoothness and smarts. To get a look at how it integrates with music streaming services, scroll down for a Pandora-centered Short Cut below.

Chip Foose tastefully enhances his personal Ford GT

Typically, we'd expect a vehicle from 2006 to fall well short of a more modern vehicle, both in terms of performance and style. Of course, the Ford GT is not your average offering from the Bush era. That's doubly true when the 2006 GT in question belongs to one Chip Foose.
Purchased by his wife as a 50th birthday present, Foose is showing his custom, personalized GT at the 2014 SEMA Show. The 5.4-liter supercharged V8 breathes a bit easier thanks to a full Magnaflow Performance exhaust, but Foose's GT isn't all about the performance.
Instead, the car customizer extraordinaire has focused on tasteful aesthetic enhancement, tweaking the rear end by removing the bumper and trimming the frame extensions. The wheels, meanwhile, are one-off aluminum alloys, designed by Foose himself. Like the stripes, the wheels feature orange accenting.