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Auto blog
Is Tesla's next project an F-150 competitor? [w/poll]
Wed, 13 Nov 2013What's the future look like for Tesla after it launches the Model X CUV and possibly a smaller, sub-Model S sedan? Would you believe a pickup truck? Yes, Tesla could be looking to use its EV know-how to take the fight to Ford and the F-150, based on comments made by company founder Elon Musk.
"If you're trying to replace the most gasoline miles driven, you have to look at what people are buying," Musk said during an impromptu Q&A session following a speech at Business Insider's Ignition conference. "[The F-150 is] the best selling car in America. If people are voting that's their car, then that's the car we have to deliver."
And while the idea of electric pickup may sound kind of absurd to some, Musk makes a very valid point - if Tesla's goal is to replace gas miles with electrical miles, it simply can't afford to ignore pickups.
2016 Ford Focus RS leaked ahead of official debut
Tue, Feb 3 2015We won't officially see the new Ford Focus RS until the Blue Oval shows it to the world at an event on Tuesday, but here it is ahead of time, courtesy of the folks at Evo. As you can see, this is one hot little hatch, and if Evo's story is to be believed, those aggressive looks will be backed up with some pretty serious performance. Power is said to come from Ford's 2.3-liter EcoBoost inline four-cylinder engine, though the magazine's estimate of 250 horsepower seems awfully conservative to us (considering that's less than the current Focus ST). If earlier reports are to be believed, we think the RS will come packing more like 300 hp, if not more. For the first time, the Focus RS will use all-wheel drive with brake-operated torque-vectoring, and Evo says that up to 70 percent of the engine's power can be sent to the rear wheels. Hitting 60 miles per hour will reportedly take less than five seconds. Otherwise, it's business as usual, with a mean-looking exterior complete with the necessary aero bits (notice that wing!), and inside, we can see a beefy set of Recaro chairs. That's really all we know for now, but stay tuned for more when the Focus RS makes its official debut in the not-too-distant future. Related Video:
Car companies used to cook up sales with recipe books
Fri, 08 Aug 2014The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.