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The fascinating forgotten civil defense history of Mister Softee trucks

Hemmings came across an interesting article from the Throwin' Wrenches blog about the intersection of ice cream, cars and civic duty in America's late 1950s. In particular, it focuses on the Mister Softee trucks, which criss-crossed neighborhoods of the eastern US serving ice cream. Looking past the ultra-durable vehicles used - heavy-duty Ford-based chassis, for what it's worth - the article delves into some deeper national-security territory.
See, Mister Softee truck owners were voluntary members of the Civil Defense, thanks to all the useful stuff (potable water, generators, freezers and fridges) that the machines carried with them for serving ice cream. Click over to Throwin' Wrenches for the full run down of how Mister Softee would have stepped in to help fight if the Cold War ever turned a little hotter.

Ford Gets The Aluminum F-150 Ready For Prime Time

Russell Barnett, a Ford dealer in Tennessee, is ready for aluminum. Ford is using the metal almost exclusively in body of the 2015 version of its best-selling F-150 pickup, which starts arriving at dealerships next month. Barnett is already answering customers' questions about the truck. And he's updated his repair shop not only for the F-150, but in anticipation that other Ford brands such as the Mustang will eventually make the switch from steel. But, just in case, he ordered some extra steel-bodied 2014 pickups. "There will be some people who won't want to change for a while," says Barnett, who says pickups make up around half of the annual sales at his dealership in rural Winchester. Ford is doubling down on aluminum, which is lighter - and more expensive - than steel but just as tough. The new truck is the company's response to customers' requests for a more fuel-efficient and nimbler pickup. Fordhopes the advantages outweigh customer doubts about the durability of aluminum or potential repair costs for the pricier metal. It's a big risk. So far this year, one out of every three vehicles Ford sold in the U.S. was an F-Series pickup. Morgan Stanley estimates F-Series trucks account for 90 percent of Ford's global automotive profit. On Tuesday, it kicked off production of the new truck at its Dearborn Truck Plant, four miles from the company's headquarters. "Yeah, this is a risk, but it's one well worth taking." said Bill Ford, the company's executive chairman, as he stood alongside the assembly line. "For our customer, this is a big, big leap forward." The trucks have been the best-selling vehicles in the U.S. for 32 straight years; last year, Ford sold nearly 100,000 more full-size pickups than General Motors. Aluminum isn't new to the auto industry, but this is the first time it will cover the entire body of such a high-volume vehicle. Ford made 647,697 F-150 pickups at its two U.S. plants last year; that's one every 49 seconds. If Ford's bet pays off, it could pad its lead in the lucrative truck market. More importantly, aluminum "future proofs" the truck - and the company - in an era of rising fuel economy standards, says Karl Brauer, a senior analyst with Kelley Blue Book. Ford will announce the truck's fuel economy figures later this month. That could determine if it steals customers away from the Silverado or Ram. Truck buyers are among the most loyal in the auto market.

Ford adding stop-start to all major model lines

Ford has gone all-in on its efforts to offer most of its new vehicles with a fuel-efficient EcoBoost engine, but the automaker is reportedly preparing to take another big step toward improving vehicle efficiency. Automotive News is reporting that Ford will soon expand the availability of start-stop technology, which was first offered - presumably the first non-hybrid vehicle, that is - on the 2013 Fusion (equipped with the 1.6-liter EcoBoost engine) as a $295 option.
The benefit of start-stop is reduced fuel consumption as it shuts the engine off at long stops, and AN quotes Ford as saying that drivers can save more than $1,000 on fuel costs over five years. Despite this, the option hasn't been popular on the Fusion thus far, but it could be more beneficial on bigger vehicles like the F-150. Ford also said that the next-gen Edge, which was previewed in concept form at the LA Auto Show, will be equipped with auto start-stop to help make the EcoBoost engines even more efficient.