2008 Ford Escape Xlt on 2040-cars

Auto blog

Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

Hear the 2015 Mustang GT V8 roar for the first time

Our combined knowledge of the 2015 Ford Mustang continues to deepen, as spy shooters have begun to compile video and audio of the upcoming sixth-generation car.
Case in point is this latest series of video clips, which not only gives us a great vantage point of the Mustang in motion, but also allows us to hear the Ford V8 engine and exhaust. After perusing the aural delights of this short video, which, admittedly, doesn't catch the Mustang GT at full song, we can at least say that the throaty exhaust isn't disappointing.
Chances are good that the 2015 Mustang GT will debut with some version of the current (and excellent) Coyote 5.0-liter V8 engine, though we're unclear as to whether or not the motor has been massaged for its next-gen debut, or what may have been done to exhaust plumbing. At this point, we're just happy to hear the pony run. Scroll below to hear for yourself.

Bill Ford wins National Pond Hockey Championship with employees

Who says executives aren't people? This past weekend, Bill Ford, executive chairman of Ford Motor Company, and a group of employees trekked up to Eagle River, WI for a few games of pond hockey. Team Ford took part in the 2014 Labatt Blue/USA Pond Hockey Championship, capturing its fifth title in the 50+ Tier 1 Division.
"It feels great to win," Ford, who plays on the team alongside other Ford employees, told the USA Hockey website. "It was fun to play [River Valley Pioneers] because they're great guys and we play them every year. We finally beat them, which we were due. It was a very clean game, a tough game."
The FoMoCo team managed to score seven goals to River Valley's two, and went undefeated in all five of its games during the tourney. Take a look below for the official press release on Team Ford's win.