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Chris Harris pits Fiesta ST against Mercedes G63 AMG in 0-60 battle... sort of

Vehicle performance tests are serious business, with reputations made or broken by things like braking distance, top speed, and lateral g-forces. King of the metrics, though, is the 0-60 run, which for unknown reasons has become the benchmark for what truly makes a car a performance machine.
Now, Chris Harris from Drive has turned the whole idea behind the sprint to 60 on its ear. Taking a new Ford Fiesta ST, Harris asks a simple question: would the ST be quicker to 60 on its own, or on a trailer being towed by a Mercedes-Benz G63 AMG?
It's a fair question, really. The Fiesta Harris tested hit 60 in 7.2 seconds on a slightly uphill section of runway. It should be noted that Harris quotes his ST at 182 horsepower, which is about 15 ponies less than what we're getting in the US, so these numbers might not hold up all that well against an American model. The G63 AMG, meanwhile, is a 536-horsepower monster, powered by a twin-turbo V8 that, able to propel the big SUV to 60 mph in just 5.2 seconds without towing a Fiesta.

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Ford Fiesta ST orders off to strong start

We at Autoblog love the new little Ford Fiesta ST, and apparently, folks in Europe are pretty impressed with it, as well. According to Ford, the automaker's European arm has already logged 3,000 orders for the new hot hatch since it hit dealerships this March. The US-spec car, which will only be available as a five-door, will go on sale in the United States this summer.
What's perhaps most interesting about the Fiesta ST ordering is that the majority of customers appear to be ordering high-spec cars. According to Ford data, 60 percent of customers have opted for the leather interior with Recaro buckets, and 90 percent have selected the upgraded 17-inch wheels (seen on our test car, above). Spirit Blue has been the most popular color, commanding 27 percent of all orders. As for the technology upgrades, 19 percent of customers have ponied up for the Sony stereo with navigation.
To recap, the Fiesta ST is offered with Ford's 1.6-liter EcoBoost four-cylinder engine, putting out 179 horsepower and 177 pound-feet of torque, mated exclusively to a six-speed manual transmission. We had an absolute blast flinging the hot Fiesta through the French Alps, and we can't wait for this sharp little hatch to make its way over to the States.