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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

First 1K next-gen Mustangs to carry 2014 1/2 model year?

A new report from Mustangs Daily, citing insider sources at Ford, tells us that the Blue Oval will produce 1,000 next-generation Mustangs with the model year designation of 2014 ½, to celebrate the 50th anniversary of the storied marque. The commemorative half-year designation is a rumor that's been swirling in Mustang forums for quite some time now, and seems more plausible than ever with this most recent report. Certainly it's not far-fetched to believe that Ford will want to make a big deal of the golden anniversary for its most-loved model.
The story (compiled by Drew Phillips, who runs the aforementioned Mustang site when he's not directing the photography on these pages) goes on to say that the limited-run cars will be the first built on the new Mustang platform internally known as S550 (and spied testing in the attached gallery). Each car is said to carry a "special" VIN and build number, though no performance upgrades versus the 2015 cars to follow are in the works. A collector's dream then, rather than a weekend racer's.

1964 Ford GT40 prototype to be auctioned in April

The Ford GT40 owns a firm spot on the list of the greatest American racecars ever made, being the first car from the United States to take an overall win in the 24 Hours of Le Mans. And now Mecum will auction what it claims is second-oldest GT40 still in existence at its Houston sale on April 12.
The story of the GT40 is fascinating. Henry Ford II attempted to buy Ferrari in the early '60s, but Enzo refused. Ford decided if he couldn't have them, then he would beat the Prancing Horse on the track. Ford went to Carroll Shelby and asked him to spearhead the program. The early cars combined a steel monocoque chassis with Ford's 4.2-liter V8 engine pumping out around 350 horsepower. The first prototype made its public debuted on April 1, 1964, at the New York Auto Show.
Shelby kept building prototypes, including GT/104, which is for sale here. This version featured a lighter steel chassis and was raced at Le Mans in 1964. However, a fire forced it to retire. It was then repainted and had a 4.7-liter (289-cubic-inch) engine fitted. The chassis had its best finish at the 1965 Daytona Continental 2,000 Kilometers where it finished third with Bob Bondurant and Ritchie Ginther behind the wheel. Later that season, it was shipped back to Ford where it was restored and displayed at auto shows until 1971 when the automaker sold it. Since then, it has had many private owners.