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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

XCAR stages epic drag race between Ford GT40, GT70 and GT

XCAR has put together what it believes is a first - a drag race between Ford's legendary, Le Mans-winning GT40, the more recent GT supercar it inspired and the little-known GT70 rally car. The three mid-engined monsters were all built for very different purposes, and not surprisingly, they come to battle with very different powertrains.
The GT40 is powered by a thumping, naturally aspirated V8. This example, which looks like a Mark IV model, is likely powered by a 7.0-liter engine, although it's not entirely clear how much power it's putting down. The GT70, meanwhile, was Ford's response to the Lancia Stratos. Considering that the Lancia is one of the greatest rally cars in history and many of you are probably just hearing of the GT70 for the first time, you can imagine how much success Ford had with it. Only six were produced before a change in regulations doomed this mid-engined rally car.
The Ford GT, meanwhile, doesn't really need an introduction. 550 horsepower is on offer from a 5.4-liter, supercharged V8, which keeps the GT competitive even against more modern supercars. 60 miles per hour arrives in well under four seconds while the top speed sits at 212 mph. Not bad for a car that went out of production in 2006.