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Ford Transit customs ready to work for SEMA

Ford's booth at the SEMA Show this year looks to have two, big themes. The Blue Oval is bringing over a dozen takes on the 2015 Mustang to the event, and it's now also announcing five customized versions on the 2015 Transit to join the modded pony cars. Each of the vans shows off a different use for the spacious commercial vehicle, from plush luxury to offroad ruggedness.
You probably don't think of the Transit as hitting the trails, but that's just what the take on the design from the Vegas Off-Road Experience (pictured above) is for. The company gives people the opportunity to drive a desert race truck, and this custom is meant to drive them to events. It should be able to take on the terrain a little better with off-road wheels and tires and fender flares, but inside passengers get serious luxury thanks to a 60-inch LED TV and video game systems.
Alternatively the blazing red Designed Travel Transit (right) is all about long road trips. The interior features four captain's chairs with heating, cooling and massage functions, and there's a 4K 50-inch TV to watch. For a touch of added class, the floor is made from hickory.

Livestream: Ricardo Innovation & Sustainability Symposium 2015

Making decisions on how to invest billions of dollars in future technology is scary even if you're developing something as simple as a smartphone. But when you've got to invest that money in something as complex as a car – one that might drive itself, or operate just on electricity, or even possibly be crash-proof – that task becomes daunting. Today, at 9:00AM, a slate of auto industry leaders are gathering at automotive supplier Ricardo to celebrate the company's 100-year anniversary by looking toward the future. Moderated by Autoblog Editor-in-Chief Sharon Carty, the panel will talk about Ford's vision for the future, look at battery development, environmental issues, and may even debate the future of flying cars. Maybe. If you're interested in following along, take a look at the livestream. Government/Legal Green Ford Technology Emerging Technologies Videos ricardo Sakti3

Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.