2011 Ford Edge Limited Fwd Low Miles Sedan Automatic 3.5l V6 Engine on 2040-cars

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Livestream: Ricardo Innovation & Sustainability Symposium 2015

Making decisions on how to invest billions of dollars in future technology is scary even if you're developing something as simple as a smartphone. But when you've got to invest that money in something as complex as a car – one that might drive itself, or operate just on electricity, or even possibly be crash-proof – that task becomes daunting. Today, at 9:00AM, a slate of auto industry leaders are gathering at automotive supplier Ricardo to celebrate the company's 100-year anniversary by looking toward the future. Moderated by Autoblog Editor-in-Chief Sharon Carty, the panel will talk about Ford's vision for the future, look at battery development, environmental issues, and may even debate the future of flying cars. Maybe. If you're interested in following along, take a look at the livestream. Government/Legal Green Ford Technology Emerging Technologies Videos ricardo Sakti3

Ford hires France's former first lady

Celebrity endorsements are nothing new in the auto industry, but Ford is hoping that putting one of France's best-known faces into an odd new ad might get buyers there to consider a Blue Oval rather than a Peugeot or Renault. The company has hired France's former First Lady, singer, and model Carla Bruni to take on the role of an aggressive soccer coach in the new ad. The idea behind the campaign is to get buyers to think about a big switch too. According to Automotive News, Ford holds just a 4.3 percent market share in France. Meanwhile, PSA Peugeot-Citroen has 26 percent, and Renault holds 30 percent. With such a huge discrepancy, even a few tenths in Ford's favor would likely be considered a victory. Ford's actual commercial is an odd piece of auto advertising, though. Not a single vehicle appears in the whole thing, and there isn't a bit of Blue Oval branding on it, either. Although, a link at the end does go to a page for the automaker. You can still watch the video, even if you don't speak French; just be sure to turn on the closed captions.

Petersen Museum celebrates 50 years of Ford Mustang with special exhibit

If you're a pony-car enthusiast, this is your year. Not only has Ford introduced an all-new Mustang, but it's also the 50th anniversary of the original. Celebrations and commemorations have been scheduled throughout the year, and not the least of them is the latest exhibit at the Petersen Automotive Museum in Los Angeles. Called "Mustangs Forever: 50 Years of a Legend", the exhibit includes Mustangs from every generation of the iconic pony car, including the 1965 convertible Ronald Reagan drove during his California gubernatorial campaign, a 1971 Mach 1 Cobra Jet, a 1974 Mustang II, 1993 SVT Cobra, 2000 Cobra R and a 2006 Shelby GT-H. Special sections focus on motorsports, aftermarket modifiers and limited-edition models. The display opened on Sunday with the Mustang Madness spectacular and will run for the next six months, but if you're not heading to Southern California within the coming half-year then you can scope out all the action in our live gallery of photos above.