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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Ford cuts F-150 fuel use through CNG-capable fleet sales, EcoBoost

The possibility of $1-a-gallon fuel would make a lot of US governmental entities sit up and take notice. The state of Oklahoma and the city of Dallas are making that happen. Those two entities are buying up a bunch of Ford F-150 pickups retrofitted to run on compressed natural gas (CNG), all in the name of cost savings and emissions reduction. Oklahoma is buying 256 of the F-150s, while Dallas is buying another 65. The trucks, which cost between $6,000 and $9,500 to retrofit (on top of the original price), can run on either CNG or liquefied petroleum gas (LPG). And while that's a substantial hit, conversion costs are typically paid back in three years thanks to lower refueling costs. CNG prices are as low as $1.07 a gallon in parts of Oklahoma. How much lower? The national average price for CNG is about a buck and a half less than the $3.67 average per-gallon cost of gasoline. And CNG prices are as low as $1.07 a gallon in parts of Oklahoma, where CNG is plentiful. CNG also cuts tailpipe greenhouse gas emissions by about 20 percent compared with gasoline, while the retrofitted trucks can go as far as 450 miles from their CNG tanks in addition to the 300-mile range from their conventional tanks. That's useful in a bit state like Texas. This week, the US Energy Department trumpeted a $5.9-billion loan program that Ford accessed to upgrade its factories for production of its EcoBoost engines, noting that Ford has sold a half-million F-150 trucks with EcoBoost engines. Those trucks have collectively cut fuel use by almost 57 million gallons of gas during the past three-plus years. Check out Ford's press release on the F-150 purchases below and the Energy Department's statement about its loan program here. OKLAHOMA, DALLAS ORDER 300-PLUS CNG-CAPABLE FORD F-150 PICKUPS AS DEMAND GROWS FOR ALTERNATIVE FUEL OPTION The state of Oklahoma and its agencies to buy 256 Ford F-150 trucks prepped to run on compressed natural gas; Dallas orders 65 for its fleet 2014 F-150 available with gaseous-fuel prep option on 3.7-liter V6 engine; can run on CNG or liquefied petroleum gas (also called propane autogas) By summer, Ford will offer eight vehicles that can run on clean-burning, affordable CNG; the company is on track to sell more than 15,000 such vehicles in 2014 The state of Oklahoma, its agencies and the city of Dallas have ordered a total of 321 Ford F-150 pickups that can run on compressed natural gas.

Ford hit by lawsuit over hybrid technology from, surprise, Paice

The name Paice will be familiar to anyone who's been deep in the weeds of hybrid history, but it will probably be new to anyone who simply drives one. The key part of the story is something called "HyperDrive," which is the name given to a gas-electric powertrain technology developed by Alex Severinsky and patented in 1994. HyperDrive is a way to get the energy from both the electric battery and the engine into the wheels, seamlessly. The patents are held by Paice, which is an unusual company (its HQ is a house in a retirement community, right by a golf course) that does nothing but litigate. You can read more on Paice here. The latest case targets Ford and the hybrid and plug-in versions of the C-Max and Fusion models as well as the Lincoln MKZ. Paice claims that it held "over 100 meetings and interactions with Ford" between 1999 and 2004, and gave the automaker, "detailed information about the hybrid technology that Paice had developed." The suit also alleges that: For more than five years, Paice answered inquiries from multiple departments within Ford, believing in good faith that a business relationship between Paice and Ford would be mutually beneficial and advance the acceptance of Paice's technology. ... After years of Ford learning the details of Paice's hybrid drivetrain technology, Ford elected not to enter into a business relationship with Paice. The suit is officially known as, "Paice LLC v. The Ford Motor Co., 14-492, U.S. District Court for the District of Maryland (Baltimore)" and you can read the PDF here. Ford told AutoblogGreen, "we do not comment on pending litigation." Toyota settled a similar patent-infringement case in 2010 and now pays Paice almost $100 for every hybrid it sells. Paice is still in court against Hyundai and Kia. In 2010, Ford also settled with Paice but they agreed to keep negotiating on other issues until at least January 1, 2014. With that date now in the past, it didn't take long for Paice to file papers to get the two sides back before a judge. That's where it appears to be most comfortable.