2008 Ford Edge Limited Awd Fully Loaded on 2040-cars

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Jay Leno's Garage goes eco with Ricardo HyBoost

"Now before you turn away, this is not another boring hybrid car thing..." Despite the slightly defensive introduction from Jay, the latest episode of Jay Leno's Garage is actually pretty fascinating. The Ricardo HyBoost is a 2009 Ford Focus that has had a 1.1-liter engine swapped in for the stock 2.0-liter four. That might not get you performance enthusiasts out there fired up, until, that is, you hear that the 1.1L is also fed by both a turbocharger and an electrically driven supercharger for an instant-on "torque-fill" effect. Sounds about right, considering that Ricardo engineering is part of the genius behind the McLaren P1.
Perhaps most exciting of all, the Ricardo folks say that the package should run somewhere in the neighborhood of $1,100. A sort of performance-hybrid that makes sense for the frugal driver and the enthusiast one, then. There's a lot more to the HyBoost, all of which can be seen in the video below.

Ford GT, Buick Avenir and Audi Q7 take 2015 EyesOn Design awards

The annual EyesOn Design Awards at the Detroit Auto Show allows some of the greatest designers in the world to weigh in on the best production and concept debuts at the big event each year. For 2015, the large panel of judges included luminaries like Frank Stephenson of McLaren, Ralph Gilles from FCA and Moray Callum of Ford. Apparently the editors at Autoblog had a good eye because the winner of 2015's Best Designed Production Vehicle award went to the Ford GT, which was also our favorite debut from the show. The new supercar beat the Acura NSX and Mercedes-Benz GLE-Class Coupe for the honor. The judges described the Blue Oval's shape as "capturing the original GT40 in a modern interpretation," according to EyesOn Design. The Buick Avenir was also a big winner in the awards this year and received the nods for both Best Designed Concept Vehicle and Innovative Use of Color, Graphics and Materials. In the concept category, it beat out the Chevrolet Bolt and Mercedes-Benz F 015, and in the latter group, the sedan triumphed over Audi Q7, Mercedes F 015 and Volkswagen Cross Coupe GTE. The Q7 received its own accolade for Best Designed Interior, and it beat the Avenir and Infiniti Q60 for the honor. This year's Lifetime Design Achievement Award went to former Renault designer Patrick le Quement, and Bob Lutz received the EyesOn Design Catalyst Award for the second time. The honor is for an executive "who has empowered great design," according to the organization, which describes Lutz perfectly. Scroll down to read the announcement with more comments about the winners. Related Video: Ford, Buick, Audi recipients of EyesOn Design Awards at North American International Auto Show EyesOn Design Awards for Design Excellence for 2015 were revealed today at the North American International Auto Show. The awards honor the most significant automotive designs revealed at NAIAS as determined by the North American and global leaders of design from automotive manufacturers, along with academic chairs of transportation design programs and design leaders from other fields.

Ford of India in hot water for Figo celebrity bondage ads

Apparently sensibilities in India, at least in the case of some Ford marketing partners, are downright lascivious at times. Case in point are a new series of print ads, presumably touting the vast cargo capacity of the Ford Figo hatchback, that involve more than a whiff of T&A, S&M and other sexy abbreviations.
In all seriousness, the advertising campaign is taking some major heat in the Indian press for being outrageously sexist. All three images - which seem to be produced by a graphic artist with some Heavy Metal work in his/her portfolio - show bound and gagged people stuffed into the Figo's boot. With a tagline reads, "Leave Your Worries Behind." one version features a peace-sign throwing Silvio Berlusconi holding hostage three buxom and barely clad women, all wearing ball gags with hands and feet bound. Charming. Another version shows Paris Hilton ­similarly kidnapping a trio of Kardashians, while a third (tame in terms of the clothing at least), has Michael Schumacher toting Sebastian Vettel, Fernando Alonso, and Lewis Hamilton.
Clearly in bad taste, at least, the Indian source also questions the timing of these risqué Ford ads, as the follow by days new anti-rape legislation passed by the Indian Parliament. Ford has responded in a statement, that it and its advertising partner (JWT India) "deeply regret" the ads, and claim that they "never should have happened."