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2015 Ford F-150 [w/videos]

To learn more about the all-new 2015 F-150 and get an early read on its potential hero-or-zero status, we flew to the heart of full-size pickup truck country, San Antonio, TX, to spend a day driving, towing and playing in the mud with an assortment of Ford's innovative new trucks.
First, a caveat - while we feel we have a reasonably good handle on the new F-150 after attending this first-drive event, we are far from ready to pass definitive judgment on the success of this radically new rig. Our time in the various models was lamentably limited and we felt rushed. With so much at stake and with so much to talk about and experience, we had zero alone time with the vehicle - there were Ford folks shadowing us at every moment.
And we still don't know everything there is to know about the trucks, as Ford is withholding some of its most crucial numbers, including curb weight data and anticipated EPA fuel economy figures. We don't even have a firm on-sale date. All of this information is typically disclosed - or at least officially estimated - at the time of a new vehicle's first drive. This limits the scope of the judgments we feel comfortable making based on our first encounter.

2015 Ford F-150 configurator is ready to go to work

Ford is inching towards the on-sale date for the eagerly anticipated, aluminum F-150 pickup. While we're preparing to drive the new truck (expect our take on it sooner rather than later), the best-seller has reached another, albeit more minor, milestone as its online configurator has officially been switched on.
We took to Ford's consumer website to mess about with it and see just how ridiculous of a truck we can build. Among the fun things we discovered were these two nuggets - the most expensive truck we could configure was not the top-end Platinum model, but instead the King Ranch, which rang up at $65,955. The other exciting discovery? The new truck would be available in a questionable shade called Blue Jeans (shown above with the optional contrasting Caribou paint). Yep, Blue Jeans.
You can head over to Ford's consumer page and build your very own aluminum F-150 now. Take a look.

Ford wants to double hybrid offerings by 2020

The Blue Oval is looking for folks on the other side of this Big Old Sphere to get on board with its hybrid offerings. Ford executive Raj Nair, speaking at the Detroit Auto Show this week, said the US automaker wants to double the number of hybrids models it offers by the end of the decade, Reuters reports. Details of what that actually means is anyone's guess, as it was unclear how many of those models would be in the US and how many would be overseas. That said, Nair did say that prospective customers in regions such as China and Europe would drive the expansion of offerings. Ford got off to a great start in the US last year on its hybrid sales, but then tailed off towards the end of 2013. Ford more than doubled its green-car sales in 2013 to almost 88,000 units. In that number were more than 37,000 Fusion Hybrids and more than 28,000 C-Max Hybrids sold domestically. The company also sold almost 7,500 Lincoln MKZ Hybrids. Ford's green-car totals for 2013 were up fivefold at the mid-year point, hinting that Ford's hybrid sales plateaued, at least temporarily, in recent months.