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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Ford C-Max spied with fresh updates

The Ford C-Max hatchback looks to be getting a few cosmetic updates, as evidenced in this latest set of spy photos. Like the smaller Focus, which also received a nip/tuck for the 2015 model year, the C-Max appears to be getting a revised front fascia with slimmer headlamps and a more, shall we say, Aston Martin-like grille. Around back, there looks to be a new bumper with redesigned taillamps, as well.
In other markets, the C-Max people-mover is available with a range of powertrains, but here in the US, it exists either as a traditional gas-electric or plug-in hybrid. The C-Max's fuel economy has been a particular topic of interest lately, with its official fuel economy ratings having been lowered twice since the vehicle's launch. Sales initially suffered a bit following this fiasco, though numbers have since leveled out. It's unclear if Ford is working on any powertrain tweaks for the updated C-Max seen here, however.
Ford has likely spruced up the hatch's interior, as well, though we don't have photos of that at this time. Mum's the word on when we'll see the new C-Max, but our best guess is that it'll arrive sometime in the next year.

Ford hybrid sales rebound following MPG controversy

Ford hybrid customers apparently have very short memories. With two EPA fuel economy reratings in the last year, sales of the C-Max, Fusion Hybrid and Lincoln MKZ haven't been too terribly dented, Ward's Auto reports.
All three vehicles saw sales dips following the August 2013 rerating, although sales of the MKZ Hybrid had begun to rebound as early as November of that year. C-Max sales, meanwhile, took slightly longer, with sales on a steadily improving course as early as February of this year.
The second rerating, in June of this year, has had an even smaller effect on the Blue Oval's hybrids. The C-Max has actually been subject to a sales increase, while both the MKZ and Fusion saw minor sales drops (less than 400 units between the two in the month following the rerating).